Marketing Specialist

1 month ago

Las Vegas, United States First Mint, LLC Full time

About First Mint

Located in the State of Nevada, USA, First Mint produces world class silver bullion. First Mint stands apart from government and private mints through our vertical integration with a mining company. Our raw material comes exclusively from mine sites in Mexico, which are owned and operated by First Majestic Silver Corp (NYSE: AG, TSX: AG). First Majestic owns 100% of three producing mines: the San Dimas Silver/Gold Mine, the Santa Elena Silver/Gold Mine and the La Encantada Silver Mine. This unrivaled supply chain control sets a new standard for silver quality and traceability for our customers.

The Opportunity

We are seeking an experienced Marketing Specialist to lead the marketing strategy for our rapidly expanding e-commerce silver mint, specializing in fine silver bullion products for investors and collectors. In this role, you will develop and execute innovative marketing campaigns across digital and traditional channels to drive customer acquisition, engagement, and brand growth. You will work with a talented team, collaborating with cross-functional departments, and analyze market trends to optimize our positioning within the precious metals industry. The ideal candidate will have a strong background in digital marketing, SEO, content strategy, and a passion for delivering data-driven results. If you're ready to elevate our brand and connect with a global audience of discerning investors and collectors, we'd love to hear from you

Responsibilities

Developing Marketing Strategies: Design and implement marketing plans to meet company goals. Analyze market trends and customer data to target potential audiences effectively. Identify growth opportunities and set objectives for campaigns.

Campaign Management: Plan, execute, and oversee advertising campaigns (online, social media, email, and offline). Coordinate with cross-functional teams (sales, product development, creative teams) to ensure consistency in branding and messaging. Track campaign performance, optimize strategies, and ensure they stay within budget.

Market Research and Analysis: Conduct market research to identify consumer needs, competitors, and opportunities. Analyze data from campaigns, customer feedback, and sales reports to adjust strategies.

Brand Management: Maintain and grow the company's brand image, ensuring consistency in all marketing materials and platforms. Develop content, visuals, and messaging that align with the brand identity.

Digital Marketing and SEO: Manage online presence through SEO, SEM, social media, and content marketing strategies. Oversee website traffic and conversion metrics, optimizing the digital marketing funnel.

Budgeting and Forecasting: Allocate budgets for various marketing activities and ensure efficient use of resources. Forecast marketing performance and adjust plans based on ROI (Return on Investment).

Collaboration and Leadership: Lead and mentor the team based on experience and needs. Collaborate with external agencies, suppliers, and partners.

Customer Relationship Management (CRM): Develop strategies to increase customer engagement, retention, and loyalty. Manage customer databases, segment audiences, and target personalized marketing efforts.

Reporting and Metrics: Measure the performance of marketing campaigns through KPIs (Key Performance Indicators) like conversion rates, ROI, and customer acquisition costs. Present findings and recommendations to senior management.

Adaptation to Trends: Stay updated on emerging marketing technologies, platforms, and trends to keep the brand competitive.

The above duties and responsibilities are representative of the nature and level of work assigned and are not necessarily all-inclusive.

Qualifications

  • Bachelor's degree in Marketing, Business, Communications, or related field preferred.
  • Courses or certifications in digital marketing, SEO, or content marketing.
  • 3-5 years of relevant experience in marketing, with a proven track record of executing successful online and print campaigns that contribute to business objectives.
  • Strong written and verbal communication skills to craft compelling messages and work cross-functionally.
  • Proficiency in data analysis, with the ability to interpret metrics and make data-driven decisions.
  • Ability to generate innovative ideas for campaigns and branding.
  • Strong organizational skills to manage multiple projects, timelines, and budgets simultaneously.

Technical Skills:

  • Knowledge of marketing automation tools (e.g., HubSpot, Marketo).
  • Proficiency in analytics tools (e.g., Google Analytics, SEMrush).
  • Familiarity with design software (e.g., Adobe Creative Suite) or content management systems (CMS).

The role of a Marketing Specialist is crucial in today's digital landscape where audiences are fragmented across numerous platforms, and attention is a precious commodity. They are tasked with not just capturing attention but turning that attention into engagement, loyalty, and ultimately, business value. This position requires a blend of creativity, analytical skills, marketing savvy, and a deep understanding of digital ecosystems.

EQUAL EMPLOYMENT OPPORTUNITY

The Company is an equal employment opportunity employer committed to providing employment opportunities to employees and applicants in accordance with all applicable laws.

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