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Digital Marketing Operations Coordinator

1 month ago

Far Hills, United States Living Plate Rx Full time

Are you a marketing professional with an operational background?

Are you experienced in several areas of digital marketing?

Do you thrive when accomplishing and achieving goals?

Then the team at Living Plate Rx needs you

Living Plate Rx seeks a highly motivated, hands-on Digital Marketing Operations Coordinator to join its growing team. This person will run the marketing machine and keep the wheels oiled.

Living Plate Rx is a subscription-based software company that provides content and meal-planning services for dietitians and nutritionists. Jeanne Petrucci, CEO of Living Plate Rx, is a Registered Dietitian with a Master of Science degree in Nutrition Education from Teachers College, Columbia University, created Living Plate Rx to provide nutrition professionals with content and meal-planning tools to scale their practices and provide nutritional resources to their clients.

You are perfect for this role if you work well in a team environment that is willing to provide input and suggestions. The team has a good time but works very hard to achieve tasks, projects, and goals. You will drive growth as you lead the marketing activities that result in revenue generation.

You are a flexible and adaptable team player who thrives when working at a fast pace. You have a great understanding of the digital marketing world and know how to execute. You have skills ranging from email marketing, text automation, and chat automation to social media, funnels and Facebook advertising.

Ultimately, the company is growing with a known marketing strategy. The right person needs to step into this role to achieve all the marketing initiatives that will support that growth. If this excites you, then you're a great fit for the role

Responsibilities (tasks associated with the role)

General Responsibilities

  • Cross-Functional Collaboration: Work with other team members to align marketing efforts with overall business goals.
  • Project Management: Utilizing ClickUp, oversee multiple projects simultaneously, ensuring deadlines and budgets are met.
  • Technology: Proficient experience with Go High Level.

Email

  • Technology: Utilize Go High Level for all email activity.
  • Campaign Management: Deploy and monitor campaigns.
  • List Management: Maintain, segment and tag email lists to target different customer demographics effectively.
  • Performance Analysis: Track open rates, click-through rates, and other key metrics to optimize email performance.

Text and Chat Automation

  • Workflow Design: Develop and implement SMS marketing workflows for customer engagement and retention.
  • Message Crafting: Create compelling text messages that align with marketing goals and customer expectations.
  • Bot Implementation: Deploy chatbots to work inside Instagram posts.
  • Performance Monitoring: Analyze metrics such as delivery rates, response rates, and conversions to refine text automation strategies.

Social Media

  • Content Creation: Repurpose and curate engaging content tailored to Instagram best practices.
  • Planning: Plan and schedule content with Jeanne and social media scheduler.
  • Community Management: Monitor social media channels, engage with followers, and manage online communities.
  • Analytics and Reporting: Track social media metrics, analyze trends, and provide regular performance reports.

Funnels

  • Funnel Creation: Utilizing templates, build funnels as needed in order to optimize conversions.
  • Conversion Tracking: Monitor funnel performance and make data-driven adjustments to improve conversion rates.

Facebook Ads and Ad Spend

  • Campaign Management: Plan, create, and manage Facebook ad campaigns to achieve marketing objectives.
  • Budget Allocation: Oversee ad spend and allocate budgets to maximize ROI while staying within financial limits.
  • Performance Analysis: Analyze ad performance metrics, such as CTR, CPA, and ROI, to optimize campaigns and adjust strategies as needed.

Copywriting

  • Content Creation: Utilize AI to write compelling and persuasive copy for various marketing channels.
  • Brand Voice: Utilize AI to maintain and develop brand voice and messaging consistency across all copy.
  • Editing and Proofreading: Review and refine copy to ensure accuracy, clarity, and effectiveness.

Requirements (expected proficiencies to excel in this role)

  • 3 + years of experience in the digital marketing industry.
  • Tech-savvy with the ability to learn new software as needed.
  • Ability to work autonomously in order to meet deadlines and oversee projects to completion.
  • Excellent written and verbal communication skills to craft persuasive copy and effectively collaborate with teams.
  • Ability to manage multiple projects and campaigns simultaneously with attention to detail.
  • Efficiently prioritize tasks and meet deadlines in a fast-paced environment.
  • Able to adapt to changing priorities and handle unforeseen challenges gracefully.
  • Confidently makes strategic decisions and takes ownership of marketing initiatives.
  • Understanding of digital marketing tactics and tools including:
  • Landing pages
  • Sales pages
  • Sales and checkout pages
  • Website design
  • Email campaigns
  • Lead generation
  • All social media platforms
  • Social media advertising
  • Online course management software
  • Conferences
  • Webinars
  • Facebook Groups
  • Available to work between the hours 9 am - 5 pm Central or Eastern timezone
  • Access to a computer
  • Reliable internet connection
  • Reliable and distraction-free work environment

Immediate Projects for this Role

  1. Social Media Planning & Execution
  2. Tripwire Funnel
  3. Go High Level Workflows for Email Sequences

Benefits

$50-60/hr rate, depending on proven experience.

Software Utilized by Company

Google Workspace, Dropbox, ClickUp, Go High Level, Calendly, FB messenger, Wordpress, Planoly, Slack and proprietary meal planning software.

Current Team Members

CEO, Two Executive Team Members, Director of Operations, Content Creators (as needed), and other contractors as needed.

About Living Plate Rx and Jeanne Petrucci

At Living Plate Rx, we serve health and wellness professionals with all the nutrition and culinary content they need to practice food as medicine. Our services are offered as a membership that grants them access to an extensive and growing library of white-labeled nutrition content and proprietary digital meal-planning software.

Jeanne is a Registered Dietitian with a Master of Science degree in nutrition education from Teachers College, Columbia University.

She has participated in research with gold-standard institutions exploring the impact of evidence-based nutrition education and culinary programs and tools on human nutrition-related behaviors.

She is a busy mom of four and has been a private cooking instructor for over 25 years. During this time, she has seen firsthand what confidence around food and food preparation can do to improve health. She created Living Plate Rx to help practitioners give that confidence to their clients - without burning out, wanting to quit, or feeling miserable because they can't scale their practice.

You can learn more about the company HERE

Company Values: Collaborative, Transparent, Innovative, Passionate and Expertise