TurboTax SEO Content Marketing Manager

1 week ago

Texas City, United States Intuit Full time

Overview

Intuit, the home of TurboTax, QuickBooks, Credit Karma, and Mailchimp, is on a mission to power prosperity around the world for consumers, small businesses, and the self-employed. The TurboTax SEO team is looking for a SEO Content Manager to support the strategy and execution of our tax tip content across media types. TurboTax creates tax tip content to inform and empower TurboTax customers and prospects on and offsite. This role requires in-depth knowledge of SEO best practices in the content space, an editorial background, and a proven track record of managing, optimizing, and growing content search rankings, focusing on delivering business goals (traffic, engagement, logins). This role requires the ability to operate on both a strategic and tactical level with a desire to drive results through optimizations, content review, writing, publishing, and managing workflows between internal and external teams. The ideal candidate will have 3-5 years of experience and strong critical thinking skills with an exceptional ability to collaborate in a fast-paced, team-oriented environment.

As the SEO Content Manager, your primary goal will be to ensure new and existing content is on-brand and uses the brand voice, is optimized for search engine rankings while breaking down complex topics into easy to understand language, and to manage the workflow of publication from creation to final draft with different contributors. You will work with a team of passionate world class marketers who are focused on delivering an exceptional experience for customers and strong results for our business in a high-performing environment.

What you'll bring

  • BA/BS, Marketing, Business Administration, Computer Science or related degree. Equivalent experience will be considered.

  • 3-5 years SEO experience and Marketing.

  • Strong CMS experience, including editing, creating, and publishing content on a CMS, as well as experience with Schema markup to drive rich results.

  • Strong experience with SEO research tools and analytics platforms (Google Search Console, Adobe, Tableau, Keyword research and Ranking tools, others) Experience creating or editing content based on keyword research and content gap analysis.

  • Ability to perform keyword/trend research to identify targets and to translate these into topics for writers.

  • Proven experience in developing and contributing to SEO content strategy.

  • In-depth knowledge and experience with Google and other search engines and SEO best practices including site hygiene, URL practices, publishing processes, crawling/indexing, E-E-A-T, Core Web Vitals, and more.

  • Knowledge and experience with AI a plus: GenAI, Chat GPT, Bard, etc.

  • Strong communication skills with the ability to present ideas, updates, and results to business partners on various levels.

  • Strong project management and organizational skills with strong attention to detail.

  • Effective written, strategic thinking, and interpersonal skills.

  • Experience collaborating with agency partners and many teams to get work done well.

  • Enthusiasm & energy to stay current on the latest search marketing trends.

  • Experience and enjoyment in working in a team environment.

  • Positive attitude and enthusiasm for driving results.

How you will lead

  • Understand TurboTax’s service offerings and business goals, partnering closely with SEO managers, tax experts, agency partners, and other teams to expand our search presence by contributing to our content strategy to drive awareness and consideration for TurboTax.

  • Perform keyword research, content gap analysis and audits, and optimizing for Google rich results (schema types), including driving on-page recommendations to optimize for organic rankings with a primary focus on Google’s E-E-A-T ranking factors, including but not limited to headers, images, meta data, internal linking.

  • Hands-on review and editing of content in a CMS (text, videos, infographics, audio content) and optimizing for all device types (desktop, mobile web, and mobile app) to ensure it adheres to our brand’s voice and tone, as well as for readability, grammatical errors, and factual accuracy.

  • Collaborate closely with tax experts to manage a content review schedule and ensure work is delivered on time, as well as content deliverables/timelines with agency partners for content creation and publication in season.

  • Manage creation of editorial calendar and workflow between teams and agencies to build new content and update existing content, including topic ideation, building content briefs, keyword targets, and ensuring all content is on-brand, reviewed, approved, and published in a timely manner to meet business goals.

  • Review and edit content to improve readability, including but not limited to, writing key bullet summaries, takeaways, hot tips, image optimization, and more.

  • SEO expertise optimizing internal links, featured snippets, and schema markup for rich results to improve rankings and maximize organic search shelf space.

  • Experience optimizing content for distribution via paid content syndication or other partnerships to maximize both the customer benefit, and the SEO benefit, including keyword optimization, link optimization, meta tag optimization, and more.

  • Support content performance reporting and insights throughout the season, including performance insights, what’s working, what’s not, as well as competitor monitoring.

  • Support podcast and audio creation with external and internal partners, including paid media campaigns to drive awareness of this content.

  • Evaluate and identify new content opportunities to prioritize for creation and help drive fast experimentation and learning, including video.

  • Passionate about content and SEO, stays on top of industry trends, reads the latest search engine news, and helps to communicate relevant news to the team.

EOE AA M/F/Vet/Disability. Intuit will consider for employment qualified applicants with criminal histories in a manner consistent with requirements of local law.

  • TurboTax SEO Content Marketing Manager_

    2 days ago

    Texas City, United States Intuit Full time

    Overview Intuit, the home of TurboTax, QuickBooks, Credit Karma, and Mailchimp, is on a mission to power prosperity around the world for consumers, small businesses, and the self-employed. The TurboTax SEO team is looking for a SEO Content Manager to support the strategy and execution of our tax tip content across media types. TurboTax creates tax tip...

  • Turbotax SEO Content Marketing Manager

    1 week ago

    Texas City, United States Intuit Full time

    **Overview**: As the SEO Content Manager, your primary goal will be to ensure new and existing content is on-brand and uses the brand voice, is optimized for search engine rankings while breaking down complex topics into easy to understand language, and to manage the workflow of publication from creation to final draft with different contributors. You will...

  • Content SEO Strategist

    7 days ago

    Salt Lake City, United States The Church of Jesus Christ of Latter-day Saints Full time

    Job Description Drive more traffic to websites operated by The Church of Jesus Christ of Latter-day Saints by improving their visibility in organic search results through strategic alignment with and implementation of content SEO best practices, keyword optimization opportunities, content gap analysis, etc. Responsibilities Drive more traffic to websites...

  • SEO Coordinator

    3 weeks ago

    Texas City, United States RemotelyHR Full time

    Note: RemotelyHR is hiring on behalf of ndm Communications. Overview: ndm is seeking an SEO Coordinator who is a quick learner who loves to answer the "why" behind data and has a passion for quality content. In this role you will collaborate closely with SEO experts on the Digital Communications team to implement effective SEO strategies for clients in the...

  • Senior Manager, Content Marketing

    2 weeks ago

    Texas City, Texas, United States Texas A&M AgriLife Full time

    Job TitleSenior Manager, Content Marketing AgencyTexas A&M Agrilife Research DepartmentMarketing and Communications Proposed Minimum SalaryCommensurate Job LocationCollege Station, Texas Job TypeStaff Job Description Job Description:The Content Marketing Senior Manager at Texas A&M AgriLife Marketing and Communications is responsible for leading the strategy...

  • Website SEO and Content Manager

    3 hours ago

    Salt Lake City, United States Sexton Off-Road Full time

    Elevate your career with Sexton Offroad, a leading name in the off-road industry. We're currently seeking a seasoned professional to fill the role of full-time Website SEO and Content Manager. Located in Salt Lake City, UT, this is an opportunity to contribute to our online presence and drive digital success. PAY & PERKSCompetitive compensation and benefits...

  • Website SEO and Content Manager

    7 days ago

    Salt Lake City, United States Sexton Offroad Full time

    Elevate your career with Sexton Offroad, a leading name in the off-road industry. We're currently seeking a seasoned professional to fill the role of full-time Website SEO and Content Manager. Located in Salt Lake City, UT, this is an opportunity to contribute to our online presence and drive digital success.PAY & PERKSCompetitive compensation and benefits...

  • Senior SEO Manager

    20 hours ago

    Oklahoma City, United States Global Payments Full time

    Every day, Global Payments makes it possible for millions of people to move money between buyers and sellers using our payments solutions for credit, debit, prepaid and merchant services. Our worldwide team helps over 3 million companies, more than 1,300 financial institutions and over 600 million cardholders grow with confidence and achieve amazing results....

  • SEO Content Strategist

    4 days ago

    New York City, United States LinkGraph Full time

    Description Hi! We’re LinkGraph, an SEO software company (and full-service digital agency) focused on engineering products and services that help websites improve their performance on Google. We are a rapidly growing organization with clients from Fortune 500 companies to leading Silicon Valley tech startups, and we're looking to bring on an SEO...

  • Senior SEO Manager

    4 weeks ago

    Oklahoma City, United States Global Payments Full time

    Every day, Global Payments makes it possible for millions of people to move money between buyers and sellers using our payments solutions for credit, debit, prepaid and merchant services. Our worldwide team helps over 3 million companies, more than 1,300 financial institutions and over 600 million cardholders grow with confidence and achieve amazing results....

  • Senior SEO Manager

    2 weeks ago

    Oklahoma City, United States Global Payments Full time

    Every day, Global Payments makes it possible for millions of people to move money between buyers and sellers using our payments solutions for credit, debit, prepaid and merchant services. Our worldwide team helps over 3 million companies, more than 1,300 financial institutions and over 600 million cardholders grow with confidence and achieve amazing results....

  • Content Marketing Strategist

    4 weeks ago

    Jersey City, United States Verisk Analytics URIX Full time

    Company Description We help the world see new possibilities and inspire change for better tomorrows. Our analytic solutions bridge content, data, and analytics to help business, people, and society become stronger, more resilient, and sustainable. Job Description The position will be Hybrid (remote/in office). Expected to come into the Jersey City NJ...

  • SEO Specialist

    4 weeks ago

    Jersey City, United States Worldwide Placement Full time

    Company DescriptionJob Description The SEO Specialist plays a pivotal role in propelling VersaChalk's online visibility to unprecedented heights. Their expertise will guide our organic search strategies, ensuring our brand resonates effectively within the digital ecosystem, capturing the attention and admiration of our target audience. RESPONSIBILITIES1....

  • SEO Specialist

    3 weeks ago

    Jersey City, United States Worldwide Placement Full time

    Company DescriptionJob Description The SEO Specialist plays a pivotal role in propelling VersaChalk's online visibility to unprecedented heights. Their expertise will guide our organic search strategies, ensuring our brand resonates effectively within the digital ecosystem, capturing the attention and admiration of our target audience. RESPONSIBILITIES1....

  • Writer + SEO + Marketer + Google Analytics Leader

    2 weeks ago

    University City, United States Integrity Web Consulting Full time

    Company Description Leading web/digital marketing technology agency in St. Louis is seeking an exceptional writer for the web to join our growing team. We offer a flexible work from anywhere environment. We are looking for passionate, results driven, left brain / right brain professionals who are naturally curious and hope to change the world via technology...

  • Marketing Content Specialist

    4 weeks ago

    Union City, United States Mizuho OSI Full time

    **_* This position is on a hybrid schedule working 3 days onsite in Union City, CA and 2 days remote.*_** **About Company** Mizuho OSI is the leader in the markets for specialty surgery and patient positioning. The company’s portfolio includes specialty surgical tables for procedure-specific approaches that improve patient outcomes in spine and...

  • Content Marketing Strategist

    2 weeks ago

    Jersey City, New Jersey, United States Verisk Analytics Full time

    Company Description We help the world see new possibilities and inspire change for better tomorrows. Our analytic solutions bridge content, data, and analytics to help business, people, and society become stronger, more resilient, and sustainable. Job DescriptionThe position will be Hybrid (remote/in office). Expected to come into the Jersey City NJ office...

  • Content Marketing Strategist

    2 months ago

    Salt Lake City, United States Paradigm Life Full time

    Paradigm Life is a vibrant, fast paced company. We are a nationally recognized insurance agency and specialize in providing insurance and financial services online, using various communication technologies. As a Financial Services Company, Paradigm Life's mission is providing solutions to the financial challenges many Americans currently face. Our unique...

  • Content Marketing Strategist

    2 months ago

    Salt Lake City, United States Paradigm Life Full time

    Job DescriptionJob DescriptionParadigm Life is a vibrant, fast paced company. We are a nationally recognized insurance agency and specialize in providing insurance and financial services online, using various communication technologies. As a Financial Services Company, Paradigm Life’s mission is providing solutions to the financial challenges many...

  • Content Marketing Strategist

    4 weeks ago

    Salt Lake City, United States Paradigm Life Full time

    Job DescriptionJob DescriptionParadigm Life is a vibrant, fast paced company. We are a nationally recognized insurance agency and specialize in providing insurance and financial services online, using various communication technologies. As a Financial Services Company, Paradigm Life’s mission is providing solutions to the financial challenges many...