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Content SEO Strategist

3 months ago

Salt Lake City, United States The Church of Jesus Christ of Latter-day Saints Full time
Job Description

Drive more traffic to websites operated by The Church of Jesus Christ of Latter-day Saints by improving their visibility in organic search results through strategic alignment with and implementation of content SEO best practices, keyword optimization opportunities, content gap analysis, etc.

Responsibilities

Drive more traffic to websites operated by The Church of Jesus Christ of Latter-day Saints by improving their visibility in organic search results through strategic alignment with and implementation of content SEO best practices, keyword optimization opportunities, content gap analysis, etc.

Responsibilities:
  • Identify and define the priority SEO keywords and content.
  • Perform high-level keyword research, competitive research, content gap analysis, etc., to develop the strategy and goals for content SEO, including:
    • Create prioritized roadmap for creating SEO content pillars, clusters, and articles
    • Identify opportunities for optimizing existing content
  • Partner with the SEO Analyst to ensure targeted keyword tracking, evaluate organic traffic metrics, and identify audience insights and intelligence.
  • Support a culture of data-driven decision making by developing standardized analytics reports, including actionable insights and risk/opportunity forecasting.
  • Assist in championing the content SEO strategy cross-functionally.
  • Help train, educate, advocate, and consult on SEO best practices throughout the organization.
  • Assist in effectively distilling complex SEO analytics and concepts to present to product managers, channel owners, and senior leaders.
  • Stay up to date with and act as the SME for existing and developing industry best practices for content SEO and evolve the content SEO strategy accordingly.
Qualifications

Skills:
  • Demonstrated ability to develop complex strategic goals and vision
  • Extensive understanding of content SEO best practices, keyword research methodology, and web content strategy.
  • Strong ability to provide valuable and thorough feedback on SEO copy.
  • Familiarity with industry-standard SEO, project management, and web analytics platforms (Adobe Analytics, SEMRush, MarketMuse, Google Search Console, or other similar products).
  • Experience using analytics data to evaluate the content effectiveness and the flexibility to recommend adjustments to achieve business outcomes (e.g., traffic goals, page performance, search rankings, etc.).
  • Ability to translate digital marketing data into effective "stories" that promote the content SEO strategy.
  • Exceptional organization and attention to detail.
Qualifications:
  • Bachelor's (BS or BA) degree in marketing, communications, business, or similar program, and 7 years related experience -OR- a Masters degree in a similar field and 5 years of related experience.
  • Minimum of 4 years of SEO experience.

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About Us

Church employees find joy and satisfaction in using their unique talents and abilities to further the Lord's work. From the IT professional who develops an app that sends the gospel message worldwide, to the facilities manager who maintains our buildings- giving Church members places to worship, teach, learn, and receive sacred ordinances-our employees seek innovative ways to share the gospel of Jesus Christ with the world. They are literally working in His kingdom.

Only members of the Church who are worthy of a temple recommend qualify for employment. Apart from this, the Church is an equal opportunity employer and does not discriminate in its employment decisions on any basis that would violate U.S. or local law.

Qualified applicants will be considered for employment without regard to race, national origin, color, gender, pregnancy, marital status, age, disability, genetic information, veteran status, or other legally protected categories that apply to the Church. The Church will make reasonable accommodations for qualified individuals with known disabilities.