Marketing Business Analyst

4 days ago

Brea, United States Blake-Ryan & Associates Full time

Well-established industry leader headquartered on the LA/OC border has an immediate need for a Business Analyst - Marketing.

3 days in office per week.

* Company will only consider applicants from the Southern California area *

$80-90K plus 10% bonus

-Industry leader in the consumer-packaged goods market

  • Experience supporting sales and marketing is required - consumer packaged goods is preferred

-Expanding globally

-Great benefits, nice office, and relaxed work environment.

Position Summary

The Marketing & Business Analyst reports to the AVP, Brand Marketing, and will be responsible for conducting marketing, advertising, retail, consumer, and product data analysis to assess the overall performance and profitability of the business. He/she will develop and monitor data quality metrics and ensure business data and reporting needs are met. The candidate will create detailed business analyses, and use data modeling to outline problems, opportunities, and solutions for the Brand, including attribution modeling and forecasting.

In addition to performing business modeling, the Marketing Business Analyst is expected to develop new models that underpin sound business decisions streamlining and improving internal and external reporting. The role calls for a strong understanding of statistical analysis, forecasting, budgeting, and relevant key performance indicators.

The end goal is to provide business insights that help the decision-making process and align budget and resource allocation to meet the Brand's goals.

The individual will also work closely with the AVP of Marketing driving Digital Marketing Analytics, and Business Analytics including Retail, Pricing, Consumer, and Profitability Analysis optimizing campaigns, identifying business opportunities, designing, developing, and maintaining KPI reports, and supporting strategies for New Product Development and GTM strategies. He or She will also support Market Research and Consumer Trend initiatives, incorporating business intelligence, and forecast information gathered from Marketing, Sales, Customers, and syndicated consumer data. This role requires the ability to collaborate with marketing team members, generating ideas/recommendations that combine analytical, marketing, and business thinking.

Essential Tasks, Duties, & Responsibilities

Collects, analyzes, and synthetizes data from different sources to evaluate one or more of the following: business results, market trends, user behavior, customer acquisition, loyalty, competitive landscape, cost/benefit, and value attributed to marketing activities.

Implements data gathering methods and designs standard dashboards to monitor and share business health and performance, aligned specifically to the Brand's KPIs and growth objectives.

Identifies and monitors competitors, web traffic, and conditions or changes in customer behavior that may affect sales and formulates effective marketing techniques.

Provides data-based insights and actionable recommendations for decision-making purposes, increasing revenue, or optimizing campaigns.

Collaborates with the digital marketing analytics team to interpret, report out, and improve campaign efficacy over time.

Performs both product and customer segmentation analysis to determine appropriate focus areas. Develop marketing models to determine the impact of marketing, price elasticity, and promotional lift.

Understands competitive landscape, surveys VOC (voice of customer), completes specific research projects in support of product and strategic planning process, and assists in developing unique value propositions for products.

Supports the strategic marketing, commercial, product, and other cross-functional teams on the division's strategy, action plans, and execution.

Partners with commercial teams to drive the ideation, creation, analysis, presentation, and championing of new sales initiatives or business growth opportunities.

Supports the development of compelling business case(s) for key initiatives, including detailed market and financial analysis.

Responsible for assisting the Marketing leadership as assigned in duties required to meet business objectives.

Perform other duties as needed and directed by management.

Minimum Qualifications

Education & Experience

Bachelor's degree required in Business, Economics, Data Sciences, Marketing, or IT.

Relevant experience in Data Analysis, Business Analysis, Digital Strategy, Product Management, and Project Management, preferably in the CPG industry

Foundational Marketing Knowledge - Understanding of marketing principles and practices.

Business Intelligence software, visualization, and dashboard creation experience (Tableau, Power BI, other) - Advanced skill set.

Advanced Statistical Analysis, Business Modeling, Applied Hypotheses Testing, and Market Research. Machine Learning, Microsoft Suite experience: additional database and programming experience preferred.

Knowledge, Skills,& Abilities

Data Analytics Skills -analyze data, the basics of statistical analysis, how to use analytics tools, attribution modeling, and forecasting. A strong ability to provide insights and actionable recommendations based on sound data analysis is a must.

Gathering Research and Data - must know how to conduct industry research, including customer buying habits and competitor tactics. They also need to know the methods in which to gather data, and track behaviors, preferences, and actions. This role is numbers-heavy, so this role will be best for someone who loves analyzing data, finding patterns, and extracting stories from that data.

Detail-Oriented - Takes pride and initiative in one's work. Is well-organized, meticulous, and takes ownership of projects. Precise and demanding in flawless execution.

Passion - To be the brand champion, own the brand, and instill that passion in others.

Strong leadership in establishing work priorities for multiple projects, accepting responsibility, developing confidence & respect, and shifting priorities to accommodate change.

Good at prioritizing workload.

A proven ability to foster innovation.

Creative problem-solving by developing business case models, and data analysis, demonstrating strong financial acumen, identifying trends, and suggesting result-oriented action plans.

Clear, concise, and effective written and verbal communication is critical.

Strong proficiency in Microsoft Excel/PowerPoint/Word.

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