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Senior Group Sales Manager
2 months ago
Proper Hospitality is seeking a dynamic and experienced Senior Group Sales Manager to lead and manage all event planning, coordination and execution at Shelborne Miami Beach by Proper, a renowned hotel re-opening and debuting in our portfolio in early 2025.
Our property will introduce four vibrant new food & beverage destinations to the neighborhood, each suited for warm weather dining, with an all-day signature restaurant, a lobby bar-lounge, and curated cafe. Resort amenities will include a spacious pool and lush garden lounge, indoor-outdoor cabanas, sundeck terrace, state-of-the-art fitness center, dedicated access to a private beach club, and more than 15,000 square feet of indoor-outdoor meeting & event space.
The Sr. Group Sales Manager is responsible for driving group sales and managing client relationships. This role requires a strategic thinker with experience in luxury hospitality who can blend an understanding of our unique brand with a proactive approach to cultivating high-value group bookings. As a critical member of our sales team, you'll manage and grow a portfolio of key accounts, lead outreach initiatives and develop creative sales strategies to maximize revenue and occupancy rates for group bookings.
Key Responsibilities
Sales Strategy & Execution
- Develop and execute a comprehensive group sales strategy targeting corporate, social, and association markets to meet and exceed quarterly and annual revenue goals
- Identify and pursue new group sales opportunities to grow business from key feeder markets
- Collaborate with the Director of Sales & Marketing to create and implement tailored group promotions and packages that reflect Shelborne Miami Beach's brand identity and resonate with our target market
- Build and maintain strong relationships with new and existing clients, acting as the primary point of contact for all group-related inquiries and bookings
- Deliver an elevated client experience by personalizing group proposals, negotiating contracts and anticipating client needs to ensure exceptional service
- Coordinate with the hotel's operational departments (i.e. F&B, Events, Front Desk) to seamlessly execute group bookings, ensuring all requirements are met for a memorable stay
- Monitor market trends, competitor activities and potential client feedback to identify new sales opportunities and adjust strategies accordingly
- Prepare regular reports on group sales metrics, booking trends and revenue projections, providing insights and recommendations to the Director of Sales & Marketing
- Develop and maintain an updated group sales database, tracking inquiries, conversion rates and overall client engagement
- Represent Shelborne Miami Beach at industry events, trade shows and networking functions to build connections and promote our group services
- Plan and host familiarization trips and on-site client events to showcase the property, amenities and event spaces to potential clients and planners
- Bachelor's degree in Hospitality, Business, or a related field; relevant experience may be considered in place of education
- 5+ years of group sales experience in a luxury or boutique hotel setting, with a proven track record of exceeding sales targets
- Strong negotiation, communication, and relationship-building skills
- Deep knowledge of the luxury hospitality market, including trends, key players, and emerging opportunities
- Proficiency in CRM systems and sales reporting tools; knowledge of sales techniques and revenue management principles is a plus
- Ability to manage multiple accounts and deadlines with a high level of professionalism, organization and attention to detail
Company Overview
Proper Hospitality is made up of a diverse group of passionate individuals who share a common love for hotels and the art of hospitality. Our philosophy is simple: There is a right way to do things and anything less just isn't proper. We are seeking out the "best of the best" from inside and outside of the industry to work alongside us as we grow a new kind of lifestyle Hospitality Company inspired by a centuries-old tradition. The work is challenging and fast-paced, but rewarding above all.
We provide equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, or any other federal/state protected category.
Proper Hospitality will consider qualified applicants with criminal histories in a manner consistent with local Fair Chance Hiring Ordinances.
