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Manager, Brand Marketing

2 months ago

Glendale, United States Dine Brands Full time

A key member of the IHOP restaurant brand marketing team, the Brand Marketing Manager is responsible for product and menu-related projects, effectively managing new product development and improvements, testing and system-wide rollouts.

Responsibilities:

  • Usher product initiatives from strategy and development to testing and implementation
  • Leverage existing consumer insights & business data to develop program strategies
  • Manage cross-functional teams, serving as the primary point of contact and maintain category expertise
  • Manage brainstorming of new menu items and platforms
  • Develop new product concepts, initial product names and positioning
  • Determine feasibility including strategic/operational fit, uniqueness, market size, ease of communication, motivation, and price value
  • Create project plans, establish timelines, and maintain schedule in partnership with PMO
  • Partner with culinary, operations & consumer insights on development of new menu items
  • Review materials to maintain accuracy/consistency
  • Analyze performance and develop fact-based recommendations based on approved success criteria
  • Responsible for system-wide rollouts
  • Partner with Consumer Insights and Business Analytics to establish goals and track progress against key consumer and business metrics
  • Partner with creative marketing and agencies on creative materials
  • Build support for business initiatives through effective communication with Leadership Team, internal/external groups, agencies, and franchisees
  • Oversee key partner relationships related to brand, daypart, product line, or product initiatives
  • Manage product improvements and cost-savings opportunities
  • Build support through effective communication and influence
  • Monitor business performance
  • Perform other responsibilities, as needed
Skills & Requirements:
  • College degree required; MBA preferred
  • 3+ years brand, category or product management experience in a national chain restaurant, agency, or consumer products goods (CPG) environment required
  • Effective leader and organizer of cross-functional teams
  • Exceptional planning and project management skills required; ability to manage multiple projects of complex scope
  • Demonstrated ability to establish strong working relationships with internal/external partners
  • Nimble and flexible
  • Excellent written/verbal communication skills, strong presentation skills and ability to influence, persuade & inspire others
  • Strong organization and attention to detail
  • Franchise experience preferred
  • Proficient in Microsoft Office