Brand Marketing Manager

2 weeks ago

Glendale, California, United States Dine Brands Full time
Brand Marketing Manager

A key member of the Dine Brands brand marketing team, the Brand Marketing Manager is responsible for driving product and menu-related initiatives, effectively managing new product development and improvements, testing and system-wide rollouts.

Key Responsibilities:
  • Develop and execute product initiatives from strategy and development to testing and implementation
  • Utilize existing consumer insights and business data to inform program strategies
  • Lead cross-functional teams, serving as the primary point of contact and maintaining category expertise
  • Develop new product concepts, initial product names, and positioning
  • Evaluate feasibility, including strategic and operational fit, uniqueness, market size, ease of communication, motivation, and price value
  • Create project plans, establish timelines, and maintain schedules in partnership with the Project Management Office
  • Collaborate with culinary, operations, and consumer insights teams on the development of new menu items
  • Review materials to ensure accuracy and consistency
  • Analyze performance and develop fact-based recommendations based on approved success criteria
  • Oversee system-wide rollouts
  • Partner with Consumer Insights and Business Analytics to establish goals and track progress against key consumer and business metrics
  • Collaborate with creative marketing and agencies on creative materials
  • Build support for business initiatives through effective communication with the Leadership Team, internal and external groups, agencies, and franchisees
  • Manage key partner relationships related to brand, daypart, product line, or product initiatives
  • Oversee product improvements and cost-savings opportunities
  • Build support through effective communication and influence
  • Monitor business performance
Requirements:
  • College degree required; MBA preferred
  • 3+ years of brand, category, or product management experience in a national chain restaurant, agency, or consumer products goods environment required
  • Effective leader and organizer of cross-functional teams
  • Exceptional planning and project management skills required; ability to manage multiple projects of complex scope
  • Demonstrated ability to establish strong working relationships with internal and external partners
  • Nimble and flexible
  • Excellent written and verbal communication skills, strong presentation skills, and ability to influence, persuade, and inspire others
  • Strong organization and attention to detail
  • Franchise experience preferred
  • Proficient in Microsoft Office

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