Marketing Manager

3 weeks ago

Charlottesville, United States Elder Research Full time
Marketing Manager, Events & Operations

Location: Charlottesville, VA (Hybrid - 2-3 Days in Charlottesville office required per week)

Data Driven. People Centered.

Elder Research, Inc. is a data science consulting firm specialized in developing cutting-edge AI and machine learning solutions for clients in commercial and government industries.

We are seeking an organized and driven Marketing Manager to join our small, collaborative marketing team. Our primary function is supporting internal teams in their growth efforts as they deliver solutions to clients.

We play an integral role in supercharging Elder Research's growth by increasing brand awareness, further establishing our reputation, and providing business development colleagues with opportunities to engage with qualified prospects.

Summary of Position:

On our agile marketing team, you will balance ownership over strategic initiatives and collaboration with a team, providing you with valuable opportunities to grow your career. You will also tackle exciting problems in a wide variety of markets including B2B, B2C, and government contracting.

Your role will focus on conference/event management, email marketing, campaign planning, and project management, all aligned with Elder Research's marketing strategy.

The seniority of this role may be adapted based on the applicant's experience level.

Responsibilities:
  • Collaborate with business leaders across the company to address their marketing and business development needs.
  • Lead conference and event planning and execution within budget and goals.
  • Create and implement event evaluation to determine the best allocation of team time and resources.
  • Develop relationships with conference organizers to secure speaking opportunities, sponsorships, and content placement.
  • Manage lead generation activities related to events.
  • Maintain relationships with professional associations.
  • Execute email marketing campaigns.
  • Create and implement efficient processes and workflows for daily marketing tasks.
  • Assist in planning integrated marketing campaigns.
  • Other marketing and business development duties as assigned.
Requirements:
  • 5-10 years' experience in marketing, communications, or similar role.
  • Eagerness to learn and adapt to new challenges.
  • Proven experience in managing corporate events or industry conference participation.
  • Excellent communication skills with a proactive approach.
  • Proven ability to create organized processes that enhance efficiency.
  • Experience leading projects that involve multiple colleagues from planning to completion.
  • Skilled at translating strategic ideas into actionable campaigns.
  • Confident self-starter with a willingness to challenge the status quo.
  • Detail-oriented optimizer.
Desired Skills:
  • Bachelor's degree highly preferred
  • Prior experience in B2B marketing with a strong understanding of the current trends and techniques.
  • Experience preparing people for public speaking opportunities
  • Ability to build lasting relationships with stakeholders.
  • Experience with marketing automation tools such as HubSpot.
  • Familiarity with project management platforms such as Trello.
  • Knowledge of data science, AI, and machine learning topics.

About Elder Research, Inc

Elder Research is a fast growing consulting firm specializing in predictive analytics. Being in the data mining business almost 30 years, we pride ourselves in our ability to find creative, cutting edge solutions to real-world problems. We work hard to provide the best value to our clients and allow each person to contribute their ideas and put their skills to use immediately.

Our team members are passionate, curious, life-long learners. We value humility, servant-leadership, teamwork, and integrity. We seek to serve our clients and our teammates to the best of our abilities. In keeping with our entrepreneurial spirit, we want candidates who are self-motivated with an innate curiosity and strong team work.

Elder Research believes in continuous learning and community - each week the entire company attends a "Tech Talk" and each office location provides lunch. Elder Research provides a supportive work environment with established parental, bereavement, and PTO policies. By prioritizing a healthy work-life balance - with reasonable hours, solid pay, low travel, and extremely flexible time off - Elder Research enables and encourages its employees to serve others and enjoy their lives.

Elder Research, Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

Elder Research is a Government contractor and many of our positions require US Citizenship.

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