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Associate Director, BigFuture Ambassador Community

3 months ago

Denver, United States The College Board Full time

Associate Director, BigFuture Ambassador Community College Board - BigFuture Remote About the Team BigFuture is a free online guide to help all students take the right first step after high school. The BigFuture Student Engagement team works on a national scale to connect students and caring adults with BigFuture. Over the last two years, over 10,000 students across the country signed up for the BigFuture Ambassador program to connect their peers with our product and programs. Beyond the Ambassador program, the team's efforts also include the following: BigFuture Scholarships which have rewarded students with over $19 million since 2019, BigFuture Live which are virtual community events that have connected 100,000 students and families with college reps and career experts since 2022, National Recognition Programs which recognized over 65,000 high-achieving Black, Indigenous, Latino and rural students in 2022, and Real Talk which reached 100,000 Black students and families in 2022. The team is continually in touch with students, counselors, teachers a d their changing needs and how BigFuture can help them explore careers, plan for college and pay for college. About the Opportunity As Associate Director of BigFuture Student Engagement, you will leverage your intimate understanding of Gen Z culture, wants, and needs to build a national movement of BigFuture Ambassadors. You are working virtually through student leaders to make BigFuture the go-to resource for thousands of high schoolers. You will inspire a community of student ambassadors to take concrete actions to inspire their friends to log in and use BigFuture. As a virtual community builder, you will cultivate an entrepreneurial culture among ambassadors, make your enthusiasm about the product contagious, and rigorously test and measure new ways to mobilize ambassadors to interact with students on their campuses. You will be a connector who helps Ambassadors open new doors in their schools and communities by leaning into your past experience organizing young people, using social media strategically and thinking outside the box. Program Execution and Innovation (45%) In partnership with Executive Director, continuously refine program design, including strategies to recruit, onboard, and convene and activate ambassadors Own and regularly refine a project plan to run the program, keep ambassadors engaged at high rates, measure results and make refinements Execute a referral program and other measurable strategies to increase site traffic, logged-in visits and repeat engagement and link results to the outreach of individual ambassadors Draft relevant, authentic emails and other communications and manage internal processes to deploy messages in partnership with Marketing and Communications Continuously identify and execute opportunities to refine the ambassador program's landing page and other online assets in partnership with the BigFuture Growth Marketing team Ambassador Community Building (35%) Function as a contagiously enthusiastic product evangelist who continuously shares new BigFuture features, videos articles, social media content and more with ambassadors Build an inspiring, high-energy culture with ambassadors that keeps busy student leaders continuously engaged while respecting their competing school, work and home responsibilities Design, lead and regularly improve engaging virtual meet-ups to foster community, build ambassador skills and keep students excited about the latest from BigFuture Use Discord, virtual check-ins, and other strategies to keep BigFuture top-of-mind, strengthen ambassadors' connections to the product, program and each other, and gather feedback about the program and product Systematically collect and share ambassador insights about BigFuture with the Student Engagement, Student Product, Career and Partnerships, and Marketin and Communications teams Student Engagement Support (20%) Find and propose new ways to connect Ambassadors with other BigFuture programming and manage execution in partnership with other teams Support execution of other Student Engagement initiatives as needed, including user interviews, site visits and the BigFuture Live, BigFuture Scholarships, National Recognition and Real Talk programs About You You Have Experience in community management, organizing, marketing, education or product