Brand Marketing Manager

4 weeks ago

Atlanta, United States FOCUS Brands Full time

Essential Functions

Leading the development and execution of national promotions:Manages the coordination of all marketing elements throughout the campaign period, finding synergies between all consumer touchpoints to develop and amplify one strategic marketing message (including creative development, PR programs, digital activations, loyalty programming, LTO integration, in-store print production, digital menu vendors, and catering).Full ownership of Retail IT, digital menu vendors, omni-channel, and social marketing channels to help influence owned channel awareness and drive customer loyalty.Manages projects/programs, develops and executes against timelines, maintains engine partner accountability, tracks performance, and ensures projects are within budget, meet quality standards, and align with key objectives and brand standards.Leads marketing communication and program implementation, including developing ad hoc weekly communications and creating implementation guides for all promotions.Completing thorough analysis and debrief documents to collect learnings and future recommendations on all marketing program elements.Brand ActivationCollaborates with external partners and the creative team to develop promotional materials and marketing elements that align with the overall brand voice, platform, and strategy and to increase sales.Partners with local marketing, culinary, training, and operations teams to develop marketing capabilities (e.g., training guides, local marketing toolkits, etc.) and to ensure successful local implementation of national programs.Collaboration with culinary & Menu Innovation Manager to successfully launch in-store testing and ensuring that all marketing materials and digital elements are delivered in a timely manner, and reflect the appropriate brand tone of voice.Relationship ManagementBuilds effective working relationships with franchisees and vendors to translate franchisees' needs into action.Establishes and maintains trust and credibility with franchisees, vendors, and marketing associates.Collaborates and briefs creative team to develop best in class execution for promotionsMaintains vendor relationships to manage expectations (e.g., high level of service, accountability, etc.), to provide timely feedback, and to maximize cost efficiency, quality, timeliness, and responsiveness in a manner that best supports the organization's initiatives.Research/Consumer InsightGathers and analyzes customer experience data, market research, sales data, and the results of marketing programs to provide recommendations on adjusting market strategy/tactics, to increase sales/transactions, to achieve marketing goals, and to maintain awareness of changing market and competitive conditions.Job Summary

The Brand Marketing Manager participates in the development of the brand's marketing objectives to support overall brand strategy. This position leads national promotions, media channels, data analysis, in-store activations, and delivery of the overall marketing calendar.

Education

Bachelor's Degree, Marketing, public relations, communications, business, advertising, or other related field of study, PrefWork Experience

Experience leveraging primary research, data and consumer insights into actionable business initiatives4+ years of experience in marketing, business administration, sales, or related field4+ years of experience in developing and executing marketing plans and programs Franchisee, restaurant, hospitality food, or beverage experience, PrefSkills & Abilities

Working knowledge of developing and executing marketing plans and programs across multiple platforms.Ability to analytically / statistically evaluate traditional and interactive media, marketing effectiveness, overall sales, and competitive trends.Ability to create program goals, messaging, communication, and overall event plans.Ability and willingness to apply project management skills and maintain strict timelines.

#J-18808-Ljbffr

  • Brand Manager

    4 days ago

    Atlanta, United States Lack + Daily Marketing Recruiting Experts Full time

    Located in Atlanta, our client is a $10B global consumer products organization with more than 100 brands. The company's vision is to become a consumer led, innovation powerhouse and growth engine that is a force for good and an amazing place to work, grow and thrive! The Brand Manager is a critical leadership role with P&L responsibility for one of its...

  • Brand Marketing Manager

    1 week ago

    Atlanta, United States Serenity Healthcare, LLC Full time

    Brand Marketing Manager Location: Sandy Springs, GA - Onsite Welcome to Serenity Healthcare, where we are revolutionizing mental healthcare and transforming lives. As we continue our remarkable journey of growth, with a staggering 130+% year-over-year expansion for the past 5 years, we are on the lookout for an exceptional Brand Marketing Manager to join our...

  • Brand Marketing Manager

    2 months ago

    Atlanta, United States Serenity Healthcare, LLC Full time

    Brand Marketing Manager Location: Sandy Springs, GA - Onsite Welcome to Serenity Healthcare, where we are revolutionizing mental healthcare and transforming lives. As we continue our remarkable journey of growth, with a staggering 130+% year-over-year expansion for the past 5 years, we are on the lookout for an exceptional Brand Marketing Manager to join our...

  • Brand Marketing Manager

    4 weeks ago

    Atlanta, United States Serenity Healthcare, LLC Full time

    Brand Marketing Manager Location: Sandy Springs, GA - Onsite Welcome to Serenity Healthcare, where we are revolutionizing mental healthcare and transforming lives. As we continue our remarkable journey of growth, with a staggering 130+% year-over-year expansion for the past 5 years, we are on the lookout for an exceptional Brand Marketing Manager to join our...

  • Brand Marketing Manager

    2 weeks ago

    Atlanta, Georgia, United States Floor & Decor Holdings, Inc. Full time

    The Brand Manager will serve as a lead marketer for their designated areas of responsibility, overseeing brand strategy from development through to final execution. This individual is responsible for building & growing the brand and image of their de Marketing Manager, Marketing, Manager, Brand Manager, Retail, Business Services

  • Brand Marketing Manager

    1 day ago

    Atlanta, United States GoTo Foods Full time

    The Brand Marketing Manager participates in the development of the brand's marketing objectives to support overall brand strategy. This position leads national promotions, media channels, data analysis, in-store activations, and delivery of the overa Marketing Manager, Marketing, Manager, Manufacturing, Business Services, Program, Vendor

  • Brand Marketing Manager

    2 weeks ago

    Atlanta, United States Medium Full time

    COMPANY OVERVIEW Walker & Company Brands, the maker of BEVEL, is a fast-growing consumer packaged goods (CPG) company that exists to make health and beauty simple for people of color. We do this by designing, developing, and testing products and services specifically tailored to our community’s needs and delivering on the promise of great customer service...

  • Brand Marketing Manager

    1 week ago

    Atlanta, United States Walker & Company Full time

    COMPANY OVERVIEW Walker & Company Brands, the maker of BEVEL, is a fast-growing consumer packaged goods (CPG) company that exists to make health and beauty simple for people of color. We do this by designing, developing, and testing products and services specifically tailored to our community's needs and delivering on the promise of great customer service...

  • Brand Marketing Manager

    3 weeks ago

    Atlanta, United States Walker & Company Full time

    COMPANY OVERVIEW Walker & Company Brands, the maker of BEVEL, is a fast-growing consumer packaged goods (CPG) company that exists to make health and beauty simple for people of color. We do this by designing, developing, and testing products and services specifically tailored to our community's needs and delivering on the promise of great customer service...

  • Brand Marketing Manager

    2 weeks ago

    Atlanta, United States Go To Foods Full time

    The Brand Marketing Manager participates in the development of the brand's marketing objectives to support overall brand strategy. This position leads national promotions, media channels, data analysis, in-store activations, and delivery of the overall marketing calendar. Education Bachelor's Degree Marketing, public relations, communications, business,...

  • Brand Marketing Manager

    3 weeks ago

    Atlanta, United States The Ladders Full time

    Purpose The Brand Manager will serve as a lead marketer for their designated areas of responsibility, overseeing brand strategy from development through to final execution. This individual is responsible for building & growing the brand and image of their designated programs, services, and products. They serve as the lead for go-to-market strategies,...

  • Manager, Brand and Consumer Marketing

    2 weeks ago

    Atlanta, United States National Peanut Board Full time

    Position: Manager, Brand and Consumer Marketing Location: Atlanta, GA Full-time FLSA Status: Exempt (salary) Reports to: Vice President of Marketing and Communications/Team Leader Number of people managed: 1 Travel required: up to 25% Schedule: Monday-Friday (Hybrid) In office 3 days and remote 2 days/wk; willingness to work some evenings and weekends...

  • Manager, Brand and Consumer Marketing

    1 month ago

    Atlanta, United States National Peanut Board Full time

    Position: Manager, Brand and Consumer Marketing Location: Atlanta, GA Full-time FLSA Status: Exempt (salary) Reports to: Vice President of Marketing and Communications/Team Leader Number of people managed: 1 Travel required: up to 25% Schedule: Monday-Friday (Hybrid) In office 3 days and remote 2 days/wk; willingness to work some evenings and weekends ...

  • Manager, Brand and Consumer Marketing

    4 weeks ago

    Atlanta, United States National Peanut Board Full time

    Position: Manager, Brand and Consumer MarketingLocation: Atlanta, GAFull-timeFLSA Status: Exempt (salary)Reports to: Vice President of Marketing and Communications/Team LeaderNumber of people managed: 1Travel required: up to 25%Schedule: Monday-Friday (Hybrid) In office 3 days and remote 2 days/wk; willingness to work some evenings and...

  • Manager, Brand and Consumer Marketing

    1 month ago

    Atlanta, United States National Peanut Board Full time

    Position: Manager, Brand and Consumer MarketingLocation: Atlanta, GAFull-timeFLSA Status: Exempt (salary)Reports to: Vice President of Marketing and Communications/Team LeaderNumber of people managed: 1Travel required: up to 25%Schedule: Monday-Friday (Hybrid) In office 3 days and remote 2 days/wk; willingness to work some evenings and...

  • Manager, Brand and Consumer Marketing

    4 weeks ago

    Atlanta, United States National Peanut Board Full time

    Position: Manager, Brand and Consumer Marketing Location: Atlanta, GA Full-time FLSA Status: Exempt (salary) Reports to: Vice President of Marketing and Communications/Team Leader Number of people managed: 1 Travel required: up to 25% Schedule: Monday-Friday (Hybrid) In office 3 days and remote 2 days/wk; willingness to work some evenings and weekends ...

  • Brand Marketing Director

    2 months ago

    Atlanta, United States Serenity Healthcare, LLC Full time

    Brand Marketing DirectorLocation: Sandy Springs, GAWelcome to Serenity Healthcare, where we are revolutionizing mental healthcare and transforming lives. As we continue our remarkable journey of growth, with a staggering 130+% year-over-year expansion for the past 5 years, we are on the lookout for an exceptional Director of Brand Marketing to join our...

  • Brand Marketing Director

    4 weeks ago

    Atlanta, United States Serenity Healthcare, LLC Full time

    Brand Marketing DirectorLocation: Sandy Springs, GAWelcome to Serenity Healthcare, where we are revolutionizing mental healthcare and transforming lives. As we continue our remarkable journey of growth, with a staggering 130+% year-over-year expansion for the past 5 years, we are on the lookout for an exceptional Director of Brand Marketing to join our...

  • Director, Brand Marketing

    2 months ago

    Atlanta, United States Serenity Healthcare, LLC Full time

    Director, Brand Marketing Location: Sandy Springs, GA Welcome to Serenity Healthcare, where we are revolutionizing mental healthcare and transforming lives. As we continue our remarkable journey of growth, with a staggering 130+% year-over-year expansion for the past 5 years, we are on the lookout for an exceptional Director of Brand Marketing to join our...

  • Director, Brand Marketing

    3 weeks ago

    Atlanta, United States Serenity Healthcare, LLC Full time

    Director, Brand Marketing Location: Sandy Springs, GA Welcome to Serenity Healthcare, where we are revolutionizing mental healthcare and transforming lives. As we continue our remarkable journey of growth, with a staggering 130+% year-over-year expansion for the past 5 years, we are on the lookout for an exceptional Director of Brand Marketing to join our...