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Brand Marketing Manager

4 months ago

Atlanta, United States The Ladders Full time
Purpose

The Brand Manager will serve as a lead marketer for their designated areas of responsibility, overseeing brand strategy from development through to final execution. This individual is responsible for building & growing the brand and image of their designated programs, services, and products. They serve as the lead for go-to-market strategies, internal and external, while aligning key partners and stakeholders along the journey.

Areas of responsibility are as follows:
  • Employment branding
  • Recruiting & hiring
  • DE&I
  • Internal learning & development
  • Store operations
Minimum Eligibility Requirements
  • Bachelor's degree in Marketing/Advertising, Communications, or Journalism
  • 5+ years of Brand or Content Marketing or otherwise relevant work experience
  • Employment Marketing experience preferred
  • Strong strategical and creative-thinking abilities and the capability to learn quickly
  • Demonstrated strategic planning, writing, editing, presentation, and communication skills
  • Ability to work independently as well as cross-functionally to execute multiple tasks and projects concurrently
  • Ability to meet deadlines and work in a fast-paced environment
  • Strong attention to detail
Essential Functions
  • Ensure quality and clarity of overall brand & content
  • Develop custom marketing and advertising strategies for defined areas of the business
  • Collaborate with key partners to develop content and ensure brand consistency/guidelines are met throughout communications, initiatives, campaigns, etc.
  • In partnership with Sr. Director of Content, Sr. Brand Manager & cross-functional associates, develop and edit compelling written and visual content to target appropriate prospects and/or customers & optimize this content for channels and goals
• Work with our internal creative team (print, digital, video, photo) to ensure brand consistency and execution of the cross-functional partner ask
  • Keep up with industry best practices and monitor competitor content
  • Measure and report performance of brand marketing campaigns, and assess ROI and KPIs
  • Align the company around the brand's direction, strategies and tactics
Working Conditions (travel, hours, environment)
  • Limited travel required including air and car travel
  • While performing the duties of this job, the employee may occasionally be exposed to a warehouse environment and moving vehicles. The noise level in the work environment is typically quiet to moderate.
Physical/Sensory Requirements

Sedentary Work - Ability to exert 10 - 20 pounds of force occasionally, and/or negligible amount of force frequently to lift, carry, push, pull or otherwise move objects. Sedentary work involves sitting most of the time but may involve walking or standing for brief periods of time.

Note: All duties and responsibilities listed are essential job functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. Marginal functions of the position (those that are incidental to the performance of fundamental job duties) have not been included. However, the omission of specific statements of duties does not exclude them from the position if the work is similar, related, or logical assignment to the position.

This job description does not constitute an employment agreement between the employer and the employee and is subject to change by the employer as the needs of the business and requirement of the job change.

Benefits & Rewards
  • Bonus opportunities at every level
  • Career advancement opportunities
  • Relocation opportunities across the country
  • 401k with discretionary company match
  • Employee Stock Purchase Plan
  • Referral Bonus Program
  • Medical, Dental, Vision, Life and other Insurance Plans (subject to eligibility criteria)


Equal Employment Opportunity

Floor & Decor provides equal employment opportunities to all associates and applicants without regard to age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, disability, veteran status, genetic information, ethnicity, citizenship, or any other category protected by law.

This policy applies to all areas of employment, including recruitment, testing, screening, hiring, selection for training, upgrading, transfer, demotion, layoff, discipline, termination, compensation, benefits and all other privileges, terms and conditions of employment. This policy and the law prohibit employment discrimination against any associate or applicant on the basis of any legally protected status outlined above.