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Marketing Specialist
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Job Description Reconomy, an international circular economy specialist, uses a tech-enabled, people-powered approach to support thousands of businesses across the globe in achieving their sustainability goals. The culture at Reconomy emphasizes family, friendship, and fun, creating an environment where new recruits and quieter team members can build confidence and flourish. Job Summary This role is responsible for developing, implementing, and leading all marketing programs and activities relating to Reconomy’s Recycle division in North America. The Marketing Specialist will focus on increasing brand awareness and supporting the sales strategy in terms of lead generation and nurturing. Reporting day-to-day to the EVP Circular Solutions, North America, and with a functional line to the group Marketing Director, the Marketing Specialist ensures all activities are delivered on time, within agreed budgets, and adhere to brand and group corporate guidelines. This role is fundamental in driving business growth through the promotion of the waste management offer and aligning it with Reconomy’s overall circular economy proposition. Collaboration with key people within the North America recycle division management team, central function teams, and external stakeholders will be critical to success. Responsibilities: Brand management – own and maintain all brand messaging for the Recycle division North America, ensuring correct tone of voice and consistent messaging. Plan, implement, and measure the Recycle division North America marketing strategy. Adapt and build upon marketing collateral created for the Recycle UK division. Create and report on clear marketing effectiveness/performance metrics for the division. Prepare and monitor marketing budgets across the division for cost-effectiveness and ROI. Work with sales teams to develop and implement new cross and up-selling programs. Support internal communications for the Recycle division. Continuous development of brand websites, digital marketing, and social media strategies. Manage the creation of all divisional marketing collateral and content. Analyze market trends and customer behavior to adjust campaigns. Work with Events Management to plan exhibitions, webinars, and key customer workshops. Manage and review all third-party relationships to ensure results-driven service. Build strong relationships with relevant media, trade associations, and other stakeholders. Collaborate with other divisional marketing management and central marketing team colleagues on group-wide projects. Requirements: 4 years minimum in a marketing management role, preferably in B2B or sustainability services. Educated to degree level or equivalent marketing qualification. Experience in managing stakeholders at a senior level. Ability to innovate and execute new ideas quickly. Strong project management, organizational, and communication skills. Understanding of sustainability, circular economy, and ESG principles is beneficial. Commercial understanding and marketing budgeting experience. What to expect: Comprehensive health and dental benefits. Employer matching of employee retirement contributions. Supportive work-life balance: hybrid remote/in-office work schedule. Supportive of professional development. Dynamic & international working environment. Coordination with Reconomy teams in the US & periodically with other regions. Accessibility and Inclusion: Reconomy is committed to creating a diverse, accessible, and inclusive workplace. Should you require accommodation through any stage of the recruitment process, please let us know when contacted. #J-18808-Ljbffr
