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Brand Manager

4 months ago

Santa Monica, United States Providence Health & Service Full time
Job Description

Saint John's Health Center Foundation (SJHCF) has been providing philanthropic support to Providence Saint John's Health Center for nearly 50 years. Since its inception, SJHCF has generated more than $1 billion in revenues to support innovative and compassionate patient care at Saint John's.

SJHCF is at an exciting time in its history. In 2021, the organization completed the $213 million Power of Partnershipthe most successful fundraising campaign in the Foundation's history. Looking forward, the Board of SJHCF seeks to continue its momentum by diversifying philanthropic income sources and expanding revenue. To affect these improvements, a new Foundation President and CEO was hired this past year and has since begun expanding the team to provide the resources needed to lead the Foundation into a new era of increased and diversified levels of philanthropic support.

The Foundation seeks an experienced Brand Manager to tell our compelling story to both internal and external audiences across multiple print, digital, video and IRL channels.

Reporting to the Executive Director, Marketing, the Brand Manager serves as brand champion and chief content creator for a wide range of internal and external campaigns and is a communicator and storyteller with strong writing skills and experience in video production, electronic communication and social media, and creative multi-channel campaign development. This position also serves as the marketing lead for the Foundation's website, overseeing governance, contributor content, editorial production calendars and quality.

The Brand Manager will generate a diverse range of communications content, including web, public relations, social media, video and photo assets. The Brand Manager will also oversee and guide external MarCom vendors and partners to deliver a broad range of written and other editorial products, ensuring that vendors understand brand tone and that content is produced on deadline and to a high written and creative standard.

The Brand Manager will help in maintaining a consistent brand for the Foundation and will coordinate and collaborate with the Central MarCom Team to ensure that communication assets from both the Health Center and Foundation are coordinated effectively between entities to ensure consistent messaging and maximize reach and effectiveness.

Essential Functions:

•Works with leadership team to develop and implement an annual communications strategy to include social media, website, email, paid media and public relations.

•Produce and maintain an annual calendar for the Foundation team including key events and donor communications to ensure timely and consistent communication.

•Manage the development of Foundation communication materials from concept to completion, including, but not limited to, annual reports, newsletters, impact reports, direct mail, email appeals, website, campaign materials, letters, and videos.

•Manage the Foundation's website and social media channels, regularly auditing, updating and publishing new blog posts and pages to the site, and creating high quality, engaging and on brand content for social media.

•Ideate, create and place high quality thought leader editorial content for use in both internal and external platforms.

•Significant content creation including copy, graphics, photos and video. Create, collect, edit and produce content using both original sources and also assets provided by health center partners and other trusted sources.

•Working collaboratively, create multi-channel campaigns that educate internal and external audiences and inspire giving. This could include direct mail, employee giving campaigns, grateful patient giving, doctor's day giving, corporate partner opportunities, etc.

•Create and maintain profiles of the service lines or programs that the Foundation supports through funding, including impact information such as growth statics, numbers served, or stories that illustrate lives touched by philanthropy.

•Source and manage creative vendors including copywriters, designers, photographers, videographers, and printers to produce communications materials. Assign projects based on based on vendor's capabilities, monitor project production schedules,

•Execute communications projects on budget and on time.

•Create and maintain graphics, photos, stock images, and signature libraries and Foundation-specific style guides and branding parameters. Serve as the brand champion across the organization.

•Measure the effectiveness of communications strategies and work with leadership team to implement changes in strategies if necessary to improve effectiveness. (ROI, CTRD, Open Rates, etc).

•Support media relations activities, including writing press advisories and releases, pitching local media, creating regular social media content and more. Serve as a point of contact for Foundation related media, including talking points and scripts.

Required Qualifications:
  • Bachelor's Degree in Communications or Marketing, Journalism or similar combination of skills and related experience.
  • 5 years of relevant marketing, communications or writing experience.
  • 4 years experience in media, advertising or public relations, or within the communications/marketing department of a health-related organization
  • 4 years experience working with a variety of marketing tools, include systems like HubSpot, WordPress, Figma and Google Analytics.
  • 4 years experience with content management systems social media platforms, digital asset management. Good understanding of SEO and digital best practices.
  • 4 years demonstrated expertise producing, posting and maintaining content for social media channels (Facebook, Instagram, YouTube, LinkedIn)
  • 4 years Experience producing collateral materials, newsletters and videos. Demonstrated experience editing and producing videos and other content, sourcing and creating images and graphics
  • Proficient in MS Office (MS Word, Excel, PowerPoint, Outlook).
Preferred Qualifications:
  • Working in healthcare, medical, academia or nonprofit setting.
  • Results-oriented marketer with the ability to leverage data to inform content strategy.
  • Proven track record of growing a brand's audience through content and social media.

Why Join Providence?

Our best-in-class benefits are uniquely designed to support you and your family in staying well, growing professionally, and achieving financial security. We take care of you, so you can focus on delivering our Mission of caring for everyone, especially the most vulnerable in our communities.

Accepting a new position at another facility that is part of the Providence family of organizations may change your current benefits. Changes in benefits, including paid time-off, happen for various reasons. These reasons can include changes of Legal Employer, FTE, Union, location, time-off plan policies, availability of health and welfare benefit plan offerings, and other various reasons.

About Us

At Providence, our strength lies in Our Promise of "Know me, care for me, ease my way." Working at our family of organizations means that regardless of your role, we'll walk alongside you in your career, supporting you so you can support others. We provide best-in-class benefits and we foster an inclusive workplace where diversity is valued, and everyone is essential, heard and respected. Together, our 120,000 caregivers (all employees) serve in over 50 hospitals, over 1,000 clinics and a full range of health and social services across Alaska, California, Montana, New Mexico, Oregon, Texas and Washington. As a comprehensive health care organization, we are serving more people, advancing best practices and continuing our more than 100-year tradition of serving the poor and vulnerable.

The amounts listed are the base pay range; additional compensation may be available for this role, such as shift differentials, standby/on-call, overtime, premiums, extra shift incentives, or bonus opportunities.

Check out our benefits page for more information about our Benefits and Rewards.

About the Team

The Sisters of Providence and Sisters of St. Joseph of Orange have deep roots in California, bringing health care and education to communities from the redwood forests to the beach shores of Orange county - and everywhere in between. In Southern California, Providence provides care throughout Los Angeles County, Orange County, High Desert and beyond.

Our award-winning and comprehensive medical centers are known for outstanding programs in cancer, cardiology, neurosciences, orthopedics, women's services, emergency and trauma care, pediatrics and neonatal intensive care. Our not-for-profit network provides a full spectrum of care with leading-edge diagnostics and treatment, outpatient health centers, physician groups and clinics, numerous outreach programs, and hospice and home care, and even our own Providence High School.

Providence is proud to be an Equal Opportunity Employer. We are committed to the principle that every workforce member has the right to work in surroundings that are free from all forms of unlawful discrimination and harassment on the basis of race, color, gender, disability, veteran, military status, religion, age, creed, national origin, sexual identity or expression, sexual orientation, marital status, genetic information, or any other basis prohibited by local, state, or federal law. We believe diversity makes us stronger, so we are dedicated to shaping an inclusive workforce, learning from each other, and creating equal opportunities for advancement.