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Director, Product Marketing

2 months ago

Irvine, United States Planet Full time

Planet DDS is a dynamic and rapidly growing dental software company, serving over 13,000 practices across the United States with over 118,000 users. The company delivers a complete platform of cloud-based SaaS solutions for dental practices, including Denticon Practice Management, Apteryx Imaging, Cloud 9 Ortho Practice Management, and Legwork Patient Relationship Management. Planet DDS is committed to creating value for its dental practice clients by solving the most urgent challenges facing today's dental practices. We are seeking a Product Marketing Director with extensive B2B SaaS experience to lead our exceptional marketing team. Reporting directly to the VP of Marketing, you will be responsible for setting the vision, strategy, and execution plan for our product marketing initiatives. You will collaborate closely with cross-functional teams, including Brand, Growth, Product, Sales, and Customer Success to ensure that our products meet the needs of our target customers and remain competitive in the market. This is a hybrid role working 2x per week in one of our office locations (Irvine, CA | Phoenix, AZ | Atlanta, GA | Akron, OH) RESPONSIBILITIES Develop and implement the overarching product marketing strategy, aligning with company objectives and market opportunities. Lead, mentor, and grow the Product Marketing team to execute against set strategies and goals. Create and oversee comprehensive go-to-market plans for new product launches and major updates, including target audiences, competitive analysis, and market trends. Work closely with cross-functional leadership teams, including Brand, Growth, Product, Sales, and Customer Success, to align product and marketing strategies. Lead market research efforts to identify industry trends, customer needs, and competitive insights that inform product and marketing strategies. Establish and maintain strong relationships with key customers to gain in-depth understanding of market needs and feedback on product offerings. Lead pricing and packaging strategies to maximize revenue and market share. QUALIFICATIONS 8+ years of progressive experience in product marketing, with at least 3 years in a leadership role. Proven track record in developing and executing successful go-to-market strategies. Exceptional written and verbal communication skills. Strong analytical and strategic thinking skills. Ability to translate complex technical concepts into clear, customer-centric messaging. PREFERRED QUALIFICATIONS Previous experience in dental MBA or equivalent advanced degree YOUR TRAITS & CHARACTERISTICS You are detail-oriented, process-oriented, and data driven. Can act and deliver results while leading and building a team. A leader with the ability to attract talent and develop people. A strategic thinker with strong program and project management skills and attention to detail. Resourceful and able to turn chaos into order with clear communication. Thrive on getting things done and are relentless in your pursuit of success. Love finding solutions to complex situations and challenging problems.

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