Sr. Manager, Global Brand Marketing

Sr. Manager, Global Brand Marketing page is loaded

Sr. Manager, Global Brand Marketing

Apply

locations

Carlsbad, CA

time type

Full time

posted on

Posted 3 Days Ago

job requisition id

JR100959

Position Summary / Main purpose of the role: Reporting to the Vice President of Global Marketing, the Senior Manager of Global Brand Marketing will guide all brand and marketing strategy development for Masimo Consumer’s highest growth category – consumer health. The individual in this role will support developing and implementing brand marketing priorities, ensuring that all campaigns, new product launches, services, and experiences are well-marketed to our target consumers in all prioritized markets and critical marketplace channels. They will be brief owners, ensuring the brand’s strategic direction is at the forefront of every initiative, big and small. In addition to direct people management, this individual will partner cross-functionally with global markets and Masimo Consumer’s shared services groups (Creative Services, Product Development, DTC, Legal, Channel Sales, GTM, and Operations), as well as external agency partners, to ensure outstanding and timely execution of all prioritized marketing initiatives. Compensation

: The anticipated range for this position is $150,000 to $170,000. Actual placement within the range is dependent on multiple factors, including but not limited to skills, education, and experience. Accountabilities Support the VP of Marketing in translating the Masimo Consumer Health brand and the individual product launch strategies into strategic global marketing plans to achieve growth targets and create amazing relationships with consumers, both current and new. Ensure global brand identity is consistent across all marketing executions and communications. Supports the organization through a consumer-first, brand-led mentality. Drive all asset and content creation from the briefing stage to support brand needs through Masimo Consumer’s creative services organization or with external firms. Drive deeper understanding of consumers through implementation and analysis of consumer insights and analytics, leveraging key learnings to optimize brand & product strategy. Support the creation of all traditional, performance, digital, social, brand, content, and PR efforts, partnering with the Senior Digital Marketing Manager on paid media implementation while owning owned and earned efforts from start to finish. Become a subject matter expert, ensuring all key value propositions and product features accurately represent and communicate to the right stakeholders. This will include leading briefings to the press as well as internal and external training teams (including customer service). Mandatory Qualifications Bachelor’s degree required (in marketing or related field); MBA preferred 8+ years of brand management experience, inclusive of integrated marketing strategy, campaign development, agency management 3+ years of people leadership Additional / Preferred Qualifications Experience in consumer tech or med tech across fitness, wellness, health, conditions, and telehealth Launched at least one brand that either disrupted or created a category Experience with premium products Global experience Experience & Skills People management and coaching Intellectually curious, strong analytical and problem-solving skills Thorough understanding of end-to-end consumer marketing mix and KPIs Day-to-day management of agency partners (creative, PR, media) Highly organized, independent, and detail-oriented with strong follow-up skills Strong interpersonal skills with the ability to build solid collaborative relationships with multiple internal departments and external partners Comfortable working in a less structured environment and able to hold self-accountable with processes Strong PowerPoint creation and in-person & virtual presentation skills; proficiency in Outlook, Word, and Excel Start-up mentality with comfort in a fast-paced environment, wearing multiple hats, and collaborating with different micro-cultures within the broader organization Passionate about purpose-led brands – especially in health, wellness, and fitness – and obsessed with the consumer experience Carlsbad, United States Masimo Consumer is a newly formed division within Masimo, the most innovative remote patient monitoring company in the world. This division oversees the consumer audio business (formerly called

Sound United) and Masimo's expansion into consumer health. Masimo Consumer strives to improve lives through consumer centric innovations. One of the world’s largest portfolio audio companies, Masimo Consumer Audio

is home to eight legendary audio brands: Bowers & Wilkins

,

Denon

,

Polk Audio

, Marantz,

Definitive Technology

,

Classé

,

and Boston Acoustics

.

Each brand boasts its own philosophy and unique approach to bringing sound and home entertainment to life. With over 300 years of innovative audio and home solution expertise, Masimo Consumer Audioimproves lives by creatingdistinct and immersive listening experiences for a wide range of consumers in more than 130 countries. To learn more about Masimo Consumer Audio and its brands, visit

www.masimo.com

. About Us

We employ more than1,800 associates in 18 countries, empowering us to take our brands to new heights.

Masimo Consumer

has a global face and a sales presence in over 130 countries with manufacturing, supply chains, distribution channels and, associates in the United States, Europe, Japan

, China,

and other parts of Asia. High visibility, broad impact.

This is a high-growth environment, and you will have the opportunity to really make an impact on our systems and processes and how we enhance them. In addition to being exposed to new projects and learning new skills, this role also positions you to interact with a variety of departments,

teams,

and leadership groups on a global basis.

Great time to join.

We are proud to provide premium audio/video experiences to both commercial and consumer markets and, we're experiencing healthy growth. When you've proved yourself a star and are ready for the next career step, the opportunities will be there.

Cultural experience.

You will have regular exposure to many cultures. We're in over 130 countries, so you're not just focused on one culture, but will enjoy working with many.

Building on success.

Our growing portfolio of premium audio and video products

and the new consumer health line

deliver best in design, technology,

innovation

and, performance to a variety of customers who seek to enrich the moment with pure sound and vision. Our well-respected products continuously win industry awards and accolades.

We

are investing in growth and expanding our product lines, distribution channels and markets,

and our

teams,

making this an exciting time to be part of

Masimo Consumer

.

Excellent compensation,

benefits

and, work environment.

In addition to a competitive salary, and an attractive incentive program, we offer a collaborative work environment and professional development opportunities. Join

MASIMO CONSUMER

and let’s build an even greater company together

#J-18808-Ljbffr