Manager, Strategic Marketing, Sporting Goods

3 weeks ago


Carlsbad, United States Mitsubishi Chemical Full time

The Strategic Marketing Manager of Global Market Segment is responsible for developing and executing marketing strategies specifically tailored to the Sporting Goods market segment. The primary objective is to drive market growth, increase brand relevance, and achieve strategic goals within these segments.

This position works with the Global Sporting Goods team to design, develop, and launch new products and programs for distribution throughout our network of authorized Distributors and Dealers Globally. Responsibilities include working with both Mitsubishi Chemical and ALDILA brands, Developing and managing Marketing Programs and Materials Development to drive sales, managing Ad Agency activities, Web Agency activities, Social Media Agency activities leading press & media outreach. The Strategic Marketing Manager is also responsible for monitoring brand messaging and online discussion boards and interfacing with outside agencies, vendors, and end consumers to advance key brand objectives and ensure project completion.

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