Growth Marketing Manager

3 weeks ago

Carlsbad, United States Reef Full time

We are looking for an enthusiastic, proactive, Growth Marketing Manager to join our fast-growing Ecommerce business. This position will report to the Director of Digital Marketing and sit within the Direct-to-Consumer department.

You will be responsible for driving growth marketing campaigns that deliver REEF.com revenue and profitability. You will collaborate with the Director, Digital Marketing to craft and execute a full funnel strategy across all digital channels/platforms. You should have a proven track record of achieving revenue, conversion, and ROAS goals by optimizing cross-channel experiences.

This position will be able to effectively collaborate with key stakeholders (buying, site, brand, creative, analytics, and agency partners) to shape and drive REEF's performance marketing program.

The ideal candidate lives and breathes performance marketing analytics and strategy, has a creative eye, and is always up-to-date on the latest platforms, tools, and trends.

This is a full-time, exempt position. The position will be required to work a hybrid schedule meaning 3 days in-office and the remaining workdays remotely. one provided

Responsiblities Include

  • Collaborates with Digital Marketing Director in developing and optimizing the full funnel paid media strategies to deliver business goals
  • Oversees day to day management of all REEF.com paid digital campaigns across channels such as Google, YouTube, Meta, TikTok, etc. and acts as the day-to-day driver of media strategy execution
  • Align on efficiency targets with Digital Marketing Director; test and refine campaigns to deliver these targets
  • Manages daily, weekly and monthly revenue and spend tracking, pacing and forecasting processes; relentlessly forecasts & reoptimizes to a budget to guide the partners to success
  • Manages and influences the relationships with our paid marketing agency and other integrated partners to best support the program and hold accountable to performance goals
  • Writes robust creative briefs for channels as needed, strengthening direction to diversify and iterate creative to achieve business goals
  • Manage ongoing optimization of KPI's by designing comprehensive, measurable A/B testing methods in collaboration with key stakeholders
  • Track campaign, channel and data metrics to inform planning; clearly communicate key learnings, actionable insights, and recommend new opportunities
  • Maintain knowledge of various best practices, tools and metrics to stay ahead of industry trends
Experience
  • Bachelor's degree and 5+ years of performance marketing experience at a high-growth DTC / ecommerce brand
  • Experience setting goals, managing a budget, and delivering against monthly spend ROAS, CAC, LTV targets
  • Master at digital marketing performance KPIs - can understand relationships or non-relationships between KPIs & the levers that affect every component
  • Effective collaborator with cross-functional partners including creatives, data analysts, and outside agencies
  • Can forecast and back into any needed marketing KPI to develop KPI goals to track, measure, and optimize against
  • Highly analytical, structured thinker with strong critical thinking and communication skills
  • Highly entrepreneurial, highly adaptable and thrives in a fast-paced environment
  • Gravitates towards speed and not afraid to roll their sleeves up and do the work
  • Familiar with marketing tech with expertise in QA & data tracking as it relates to paid performance marketing
  • Understands product feed data and usages into dynamic marketing
  • Expertise in marketing attribution and understanding different forms of media measurement
  • Strong understanding of different marketing ecosystems and how they work with each other
  • Strong reporting skills, ability to digest different types of information for different audiences
  • Must be proficient in Microsoft Office programs.
Compensation:
  • The salary range for this position is $110K-125K.
  • The final offer amount will be determined by multiple factors, including prior experience, expertise, and impacted area, and may vary from the amount above. This range also does not represent additional compensation benefits.

  • Mgr., Growth Marketing

    2 weeks ago

    Carlsbad, United States CareerBuilder Full time

    n We are looking for an enthusiastic, proactive, Growth Marketing Manager to join our fast-growing Ecommerce business. This position will report to the Director of Digital Marketing and sit within the Direct-to-Consumer department. You will be responsible for driving growth marketing campaigns that deliver REEF.com revenue and profitability. You will...

  • Sr. Manager, Global Brand Marketing

    3 weeks ago

    Carlsbad, United States Bowers & Wilkins Full time

    Sr. Manager, Global Brand Marketing page is loaded Sr. Manager, Global Brand Marketing Apply locations Carlsbad, CA time type Full time posted on Posted 3 Days Ago job requisition id JR100959 Position Summary / Main purpose of the role: Reporting to the Vice President of Global Marketing, the Senior Manager of Global Brand Marketing will guide all brand and...

  • Social & Content Marketing Manager

    1 week ago

    Carlsbad, United States Upper Deck Human Resources Full time

    Carlsbad, 5830 El Camino Real, Carlsbad, California, United States of America Req #507 Wednesday, January 31, 2024 SUMMARY This is the ideal position for someone who has a passion for sports and/or entertainment and loves engaging fans through social media and storytelling. This position will be accountable for making a meaningful and measurable impact...

  • Market Development Manager

    4 days ago

    Carlsbad, United States Thermo Fisher Scientific Full time

    **Market Development Manager** **R-01236249** As part of the Thermo Fisher Scientific team, you’ll discover meaningful work that makes a positive impact on a global scale. Join our colleagues in bringing our Mission to life every single day to enable our customers to make the world healthier, cleaner and safer! We provide our global teams with the...

  • Market Development Manager

    4 weeks ago

    Carlsbad, United States Thermo Fisher Scientific Full time

    Job DescriptionMarket Development ManagerR-01236249As part of the Thermo Fisher Scientific team, you’ll discover meaningful work that makes a positive impact on a global scale. Join our colleagues in bringing our Mission to life every single day to enable our customers to make the world healthier, cleaner and safer! We provide our global teams with the...

  • Marketing Content Designer

    3 weeks ago

    Carlsbad, United States Luna Grill Full time

    Luna Grill is an expanding fast-casual Mediterranean brand based in the San Diego.We trust our Leaders to develop their teams and to mold our future leaders and inspire each other, every day, to be our best self.This position serves as a crucial link between creative execution and strategic marketing objectives, contributing to the brand's success and...

  • Senior Marketing Coordinator

    2 weeks ago

    Carlsbad, United States Grand Pacific Resorts Full time

    Job DetailsJob LocationGrand Pacific Resorts Inc - Carlsbad, CARemote TypeHybridPosition TypeFull TimeSalary Range$27.88 - $31.25 HourlyJob ShiftVariedDescriptionPosition Summary/ Objective:As the Senior Marketing Coordinator, you'll be responsible for executing the strategic marketing initiatives pertaining to a portfolio of resort brands across digital...

  • VP, Product Management

    3 days ago

    Carlsbad, United States Masimo Consumer Full time

    Leading, managing and developing a multinational team with responsibility to include product strategy, development with a direct focus on growing Revenue, Gross Margin, managing resource allocations and tying hardware with software opportunities together to surprise and delight consumers. Providing overall Product Management leadership, developing and...

  • VP, Product Management

    2 weeks ago

    Carlsbad, United States Masimo Full time

    Leading, managing and developing a multinational team with responsibility to include product strategy, development with a direct focus on growing Revenue, Gross Margin, managing resource allocations and tying hardware with software opportunities together to surprise and delight consumers. •Providing overall Product Management leadership, developing and...

  • Intern - Retail Marketing

    3 weeks ago

    Carlsbad, United States Callaway Golf Full time

    ** Intern - Retail Marketing** **Job Category****:** Marketing **Requisition Number****:** INTER003589 Showing 1 location **Job Details** **Description** Callaway Golf Company is a leader in total performance, premium golf equipment and active lifestyle products while also being a great place to work! We are passionate and push the limits of innovation. We...

  • Business Development Manager

    3 weeks ago

    Carlsbad, United States Sunex Inc Full time

    Job DescriptionJob Description The Business Development Manager is a full-time position at our Carlsbad Headquarters near San Diego with significant growth potential. You will be working with a dedicated sales team and a group of experienced optical engineers/scientists to enable new, exciting imaging applications in the high-growth areas of driverless cars,...

  • Marketing Associate

    2 weeks ago

    Carlsbad, United States Success Resources America Full time

    Job DescriptionJob DescriptionWe are looking for a Marketo Specialist to work within the marketing acquisitions team, and alongside the CRM manager to integrate Marketo with Netsuite (an Oracle platform) and launch new campaigns in 2019. If you are motivated, energetic and ambitious; if you enjoy coming up with effective solutions, working towards achieving...

  • Senior Manager, Software Engineering

    4 days ago

    Carlsbad, United States Insight Global Full time

    An employer in Carlsbad is looking to hire a Senior Manager of Software Engineering. This individual will lead the innovation and execution of our software globally for the Electronics Solutions division. This includes leading the development and execution of our software product roadmaps while working closely with external customers to meet and exceed their...

  • Manager FP&A and Treasury

    1 week ago

    Carlsbad, United States Conexus Recruiting Full time

    Job Title: Manager FP&A and TreasurySalary: $115k-$140k + 10% bonusLocation: Remote but San Diego/OC basedIndustry: Industrial Equipment Manufacturing/DistributionPlease also email your word document resume to dan.c@conexusrecruiting.com and reference the subject as Manager FP&A and Treasury.Must Haves:Ability to talk about a 13 week cash flow forecast AND...

  • Director, Tactical Gateways

    1 day ago

    Carlsbad, United States Viasat Full time

    **About us** One team. Global challenges. Infinite opportunities. At Viasat, we’re on a mission to deliver connections with the capacity to change the world. For more than 35 years, Viasat has helped shape how consumers, businesses, governments and militaries around the globe communicate. We’re looking for people who think big, act fearlessly, and...

  • Business Manager

    4 weeks ago

    Carlsbad, United States ConAm Management Corporation Full time

    Job DescriptionJob DescriptionBusiness Manager (Assistant Property Manager) - Hunters Pointe Apartments | Carlsbad, CAWHO WE ARE:CONAM Management Corporation is part of The CONAM Group, a multi-family property investment and management firm established in 1975 that specializes in conventional and affordable housing. We span across 12 states with 11 regional...

  • Associate Brand Manager

    1 week ago

    Carlsbad, United States Upper Deck Human Resources Full time

    Carlsbad, 5830 El Camino Real, Carlsbad, California, United States of America Req #509 Thursday, December 28, 2023 SUMMARY Works closely with supervisor in managing specific trading card products, from initial conceptualization through completion. Develops business and product strategies, analyzing financial goals of the product, and works with...

  • Director Merchandising Puma Golf

    6 days ago

    Carlsbad, United States PUMA Full time

    **YOUR TALENT**: - Minimum 10 years of relevant experience in global product role. - Minimum 5 years at a senior level with extended responsibilities. - Bachelor's Degree in Business Management, Product Marketing, or an Apparel/Fashion related discipline is required. MBA preferred. - Ability to consistently drive growth in financial and performance metrics...

  • Inside Sales

    2 days ago

    Carlsbad, United States Argonaut Manufacturing Services Full time

    **Corporate Overview** Argonaut Manufacturing Services Inc. is a contract manufacturing organization (CMO) headquartered in Carlsbad, CA. The company is dedicated to serving highly innovative companies in the biopharmaceutical and molecular diagnostics industries. Argonaut is a full service, cost-effective partner, providing complete solutions in the areas...

  • Program/Project Manager IV

    1 week ago

    Carlsbad, United States ARS Aleut Construction Full time

    ABOUT ALEUT FEDERAL At Aleut Federal, we believe the company and its mission is just as important as the job you are applying for. Aleut Federal is an Alaskan Native-owned enterprise that aims to support our "Shareholders," the Unangax, the indigenous people of the Aleutian Islands of Alaska. People are at the core of everything we do. We support our...