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Email Marketing Manager

3 months ago

Glendale, United States HJW Executive Search LLC Full time

We are working with a growing SaaS Tech company who is looking for Email Deliverability Analyst You will be monitoring email deliverability, analyzing email campaigns, and implementing strategies to improve email deliverability rates. 1. Email Deliverability Monitoring: 2. Data Analysis of email campaigns 3. Spam Compliance: - Ensure email marketing practices comply with relevant laws and regulations, including CAN-SPAM Act and GDPR. 4. List Management: - Maintain email lists, including segmentation, list hygiene, and opt-out processes. - Implement strategies to grow and improve the quality of email subscriber lists. 5. Email Authentication & Reporting - Set up and manage SPF, DKIM, and DMARC authentication protocols - Generate regular reports on email deliverability performance and provide recommendations for improvement. 7. Testing and Optimization: - Conduct A/B testing on email content and design to enhance engagement and delivery rates. - Optimize email templates, subject lines, and sender information. Qualifications: - Bachelor's degree in a related field or equivalent work experience. - Proficiency in email marketing platforms and deliverability tools. - Knowledge of email authentication and DNS configuration (SPF, DKIM, DMARC). - Understanding of email laws and regulations (CAN-SPAM Act, GDPR). This role is Onsite 5 days. Will relocate

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