Vice President, Product Marketing
3 weeks ago
Vice President, Product Marketing
About the Company
Cloud-based platform providing B2B marketing & digital media solutions
Industry
Online Media
Type
Public Company
Founded
2004
Employees
501-1000
Categories
Digital Media
Publishing
Cloud Computing
Analytics
Video
Enterprise Software
SAAS
Technology
B2B
Information Technology & Services
Enterprise
Media
Data Processing
Internet TV
Journalism
Livestreaming
Management
Mobile
Mobile Video
Online
Online Video Platform
Streaming Video
Tv Everywhere
Video Hosting
Video Player
Video Production
Video Streaming
Web Development
Wimbledon Championships
Advertising
Specialties
online video platform
video publishing
cloud encoding services
cloud video
enterprise video
video marketing
video hosting
enterprise video platform
video for business
live event streaming
live streaming video
video streaming
monetize video
and video platform
About the Role
The Company is seeking a Vice President of Product Marketing to lead a global team in all aspects of product marketing. This pivotal role involves developing a comprehensive product marketing strategy, creating a positioning and messaging framework, and spearheading go-to-market planning and execution for the company's innovative video streaming solutions. The successful candidate will be responsible for market research, customer insights, content development, demand generation, and sales enablement. Additionally, the role requires close collaboration with cross-functional teams to ensure alignment on product strategy and to drive revenue growth and market development.Candidates for this position should have a Bachelor's degree in marketing, business administration, or a related field, with an MBA preferred. A minimum of 10 years of experience in product marketing within enterprise software, including at least 5 years in leadership roles, is essential. The ideal candidate will have a proven track record in SaaS technology companies, a strong understanding of SaaS business models, and excellent communication skills. Strategic thinking, a data-driven approach, and the ability to build strong relationships and influence stakeholders at all levels are also key qualifications. Experience in the media or media-tech industry is a plus, but not required. The role demands a leader with a positive attitude, a highly collaborative mindset, and a passion for driving market success through product innovation and effective marketing strategies.
Hiring Manager Title
Chief Marketing Officer (CMO)
Travel Percent
Less than 10%
Functions
Marketing
Product Marketing
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