Product Marketing Specialist

4 weeks ago

Huntsville, United States Lakeland Industries Full time

At Lakeland Fire + Safety, our mission is to protect the world's workers, first responders, and communities by providing quality protective solutions for the most critical situations. We design and manufacture a wide variety of technologically advanced protective clothing for workers in several industries in which hazardous materials must be handled. Lakeland' products have established and maintained a global reputation for overall quality and are recognized as the field's gold standard.

Come join our Marketing team As Product Marketing Specialist, you will coordinate and execute fire marketing campaigns, as well as develop assets to support our go-to-market strategy for the Fire PPE market. Based out of our Huntsville, AL corporate headquarters, you will be surrounded by a fun team and culture within which we are sure you will thrive.

Lakeland offers the comprehensive benefits you expect from an industry leader, including:

  • Competitive pay plans
  • Medical, prescription drug, dental & vision insurance with day one eligibility
  • 401(k) retirement plan with company match
  • Company paid life insurance
  • Short-term and long-term disability insurance available
  • Paid vacation, holidays and personal time
Responsibilities:
  • Scope, plan, and execute fire product marketing launches and campaigns in line with the go-to-market strategy for North America.
  • Develop and refine effective messaging and positioning for the fire product portfolio
  • Create compelling customer facing content, including web content, solution briefs, and sales enablement assets to drive awareness and sales engagement to generate pipeline for sales.
  • Analyze market reactions and competitive developments to optimize marketing strategies and communications.
  • Work closely with the broader go-to-market teams to implement promotional programs, tools and communications to support the go-to-market strategy.
  • Assist in planning and organizing trade shows for the North American fire market.
Requirements:
  • 3+ years of experience working within a marketing organization with a strong focus in product marketing, campaign development and marketing tactics
  • 3+ years of experience working in a team environment
  • Excellent verbal and written communication skills
  • Experience using Salesforce, HubSpot, Marketo or a similar marketing platform
  • Knowledge of digital marketing tools and techniques
  • Strong problem-solving skills
Preferences:
  • Familiarity with the Fire and/or Safety industry
  • Demonstrated proficiency with content development and optimization
  • Experience using creative tools such as Cava, Adobe Creative Cloud, or similar applications
  • Bachelor's degree in Marketing, Communications, Business Administration, or equivalent experience
  • Proficiency with Office 365
  • Experience with a manufacturer or distributor in Marketing or Sales

Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

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