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Product Marketing Strategist

2 months ago


Huntsville, Alabama, United States Lakeland Industries Full time
About Lakeland Industries

Lakeland Industries is a leading provider of protective solutions for workers, first responders, and communities. Our mission is to protect the world's workers by providing quality protective solutions for critical situations.

Job Summary

We are seeking a highly skilled Product Marketing Specialist to join our Marketing team. As a Product Marketing Specialist, you will be responsible for coordinating and executing fire marketing campaigns, developing assets to support our go-to-market strategy for the Fire PPE market, and analyzing market reactions and competitive developments to optimize marketing strategies and communications.

Key Responsibilities
  • Scope, Plan, and Execute Fire Product Marketing Launches: Develop and execute comprehensive marketing plans to launch new fire products in line with the go-to-market strategy for North America.
  • Develop Effective Messaging and Positioning: Create compelling messaging and positioning for the fire product portfolio to drive awareness and sales engagement.
  • Create Customer-Facing Content: Develop and refine effective content, including web content, solution briefs, and sales enablement assets to drive awareness and sales engagement.
  • Analyze Market Reactions and Competitive Developments: Monitor market reactions and competitive developments to optimize marketing strategies and communications.
  • Work with Go-to-Market Teams: Collaborate with the broader go-to-market teams to implement promotional programs, tools, and communications to support the go-to-market strategy.
  • Plan and Organize Trade Shows: Assist in planning and organizing trade shows for the North American fire market.
Requirements
  • 3+ Years of Marketing Experience: Proven experience working within a marketing organization with a strong focus in product marketing, campaign development, and marketing tactics.
  • Team Environment: 3+ years of experience working in a team environment.
  • Excellent Communication Skills: Excellent verbal and written communication skills.
  • Marketing Platform Experience: Experience using Salesforce, HubSpot, Marketo, or a similar marketing platform.
  • Digital Marketing Tools: Knowledge of digital marketing tools and techniques.
  • Problem-Solving Skills: Strong problem-solving skills.
Preferences
  • Familiarity with the Fire and/or Safety Industry: Familiarity with the Fire and/or Safety industry.
  • Content Development: Demonstrated proficiency with content development and optimization.
  • Creative Tools: Experience using creative tools such as Cava, Adobe Creative Cloud, or similar applications.
  • Marketing or Sales Experience: Experience with a manufacturer or distributor in Marketing or Sales.