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Product Marketing Specialist

2 months ago

Huntsville, United States Lakeland Industries Full time

At Lakeland Fire + Safety, our mission is to protect the world's workers, first responders, and communities by providing quality protective solutions for the most critical situations. We design and manufacture a wide variety of technologically advanced protective clothing for workers in several industries in which hazardous materials must be handled. Lakeland' products have established and maintained a global reputation for overall quality and are recognized as the field's gold standard.Come join our Marketing team As Product Marketing Specialist, you will coordinate and execute fire marketing campaigns, as well as develop assets to support our go-to-market strategy for the Fire PPE market. Based out of our Huntsville, AL corporate headquarters, you will be surrounded by a fun team and culture within which we are sure you will thrive.Lakeland offers the comprehensive benefits you expect from an industry leader, including:Competitive pay plansMedical, prescription drug, dental & vision insurance with day one eligibility401(k) retirement plan with company matchCompany paid life insuranceShort-term and long-term disability insurance availablePaid vacation, holidays and personal timeResponsibilities:Scope, plan, and execute fire product marketing launches and campaigns in line with the go-to-market strategy for North America.Develop and refine effective messaging and positioning for the fire product portfolioCreate compelling customer facing content, including web content, solution briefs, and sales enablement assets to drive awareness and sales engagement to generate pipeline for sales.Analyze market reactions and competitive developments to optimize marketing strategies and communications.Work closely with the broader go-to-market teams to implement promotional programs, tools and communications to support the go-to-market strategy.Assist in planning and organizing trade shows for the North American fire market. Requirements:3+ years of experience working within a marketing organization with a strong focus in product marketing, campaign development and marketing tactics3+ years of experience working in a team environmentExcellent verbal and written communication skillsExperience using Salesforce, HubSpot, Marketo or a similar marketing platformKnowledge of digital marketing tools and techniquesStrong problem-solving skillsPreferences:Familiarity with the Fire and/or Safety industryDemonstrated proficiency with content development and optimizationExperience using creative tools such as Cava, Adobe Creative Cloud, or similar applicationsBachelor's degree in Marketing, Communications, Business Administration, or equivalent experienceProficiency with Office 365Experience with a manufacturer or distributor in Marketing or SalesApplicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.