Product Marketing Specialist

4 weeks ago


Huntsville, Alabama, United States Lakeland Industries Full time
About the Role

Lakeland Industries is seeking a highly skilled Product Marketing Specialist to join our Marketing team. As a key member of our team, you will be responsible for coordinating and executing fire marketing campaigns, as well as developing assets to support our go-to-market strategy for the Fire PPE market.

Key Responsibilities
  • Scope, plan, and execute fire product marketing launches and campaigns in line with the go-to-market strategy for North America.
  • Develop and refine effective messaging and positioning for the fire product portfolio.
  • Create compelling customer-facing content, including web content, solution briefs, and sales enablement assets to drive awareness and sales engagement to generate pipeline for sales.
  • Analyze market reactions and competitive developments to optimize marketing strategies and communications.
  • Work closely with the broader go-to-market teams to implement promotional programs, tools, and communications to support the go-to-market strategy.
  • Assist in planning and organizing trade shows for the North American fire market.
Requirements
  • 3+ years of experience working within a marketing organization with a strong focus in product marketing, campaign development, and marketing tactics.
  • 3+ years of experience working in a team environment.
  • Excellent verbal and written communication skills.
  • Experience using Salesforce, HubSpot, Marketo, or a similar marketing platform.
  • Knowledge of digital marketing tools and techniques.
  • Strong problem-solving skills.
Preferred Qualifications
  • Familiarity with the Fire and/or Safety industry.
  • Demonstrated proficiency with content development and optimization.
  • Experience using creative tools such as Cava, Adobe Creative Cloud, or similar applications.
  • Bachelor's degree in Marketing, Communications, Business Administration, or equivalent experience.
  • Proficiency with Office 365.
  • Experience with a manufacturer or distributor in Marketing or Sales.


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