Director, Small Business Marketing

4 weeks ago


Portland, United States WEX Full time

About the Team/Role:The Director, Small Business Marketing will report into the VP, Revenue Marketing and is a crucial role supporting and enabling the entire Marketing Organization.

Below, you will find a complete breakdown of everything required of potential candidates, as well as how to apply Good luck.

You will play a pivotal role in developing and executing comprehensive marketing strategies to drive awareness, engagement, and adoption of our software solutions within the small business sector.We’re looking for an experienced, dynamic, strategic-minded and collaborative individual.How you'll make an impact:Strategic Planning: Develop and execute a results-driven marketing strategy tailored specifically for small businesses, aligning with overall company goals and objectives.Campaign Management: Oversee the planning, implementation, and optimization of marketing campaigns across various channels, including digital, social media, email, and traditional channels.Brand Positioning: Ensure a strong and consistent brand presence in the small business market, effectively communicating the value proposition of our software solutions.Market Research: Conduct thorough market research to identify trends, competitive landscape, and customer needs within the small business segment.Collaboration: Work closely with cross-functional teams, including Sales, Product Development, and Customer Success, to align marketing efforts with business objectives and customer feedback.Content Development: Lead the creation of compelling and targeted marketing collateral, including website content, blog posts, whitepapers, and case studies.Lead Generation: Drive high-quality lead generation initiatives to support the sales pipeline, collaborating with the sales team to ensure effective conversion strategies.Analytics and Reporting: Utilize analytics tools to measure the effectiveness of marketing campaigns, providing regular reports and insights for continuous improvement.Fuel Card Applications:Lead initiatives to drive fuel card applications, collaborating with cross-functional teams to optimize the application process.Implement targeted marketing campaigns to promote fuel card benefits and increase application rates.Experience you'll bring:Credit Card Marketing:Proven experience in credit card marketing, with a track record of successful campaigns and customer acquisition designed to drive high volume of applications. E-commerce Marketing:Demonstrated expertise in e-commerce marketing, understanding the nuances of online customer behavior and effective digital conversion strategies.Small Business Marketing:Extensive experience in small business marketing, including a deep understanding of the unique challenges and opportunities in this sector.Demand Generation:Strong background in demand generation, including the ability to create and execute marketing programs that drive customer interest, engagement and increased pipeline. Marketing Pipeline Management:Experience in managing marketing pipelines, from lead generation to conversion, with a focus on optimizing conversion rates and overall efficiency.Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus.Proven experience (10+ years) in a leadership role within small business marketing, preferably in the software or technology industry.Strong understanding of employee benefits, payment solutions, and fleet management is highly desirable.Demonstrated success in developing and executing successful marketing strategies that drive business growth.Excellent leadership, communication, and collaboration skills.Proficient in marketing analytics tools and data-driven decision-making.The base pay range represents the anticipated low and high end of the pay range for this position.

Actual pay rates will vary and will be based on various factors, such as your qualifications, skills, competencies, and proficiency for the role.

Base pay is one component of WEX's total compensation package.

Most sales positions are eligible for commission under the terms of an applicable plan.

Non-sales roles are typically eligible for a quarterly or annual bonus based on their role and applicable plan.

WEX's comprehensive and market competitive benefits are designed to support your personal and professional well-being.

Benefits include health, dental and vision insurances, retirement savings plan, paid time off, health savings account, flexible spending accounts, life insurance, disability insurance, tuition reimbursement, and more.

For more information, check out the "About Us" section.Salary Pay Range: $129,000.00
- $171,000.00SummaryLocation: Portland, ME; Bay Area, CA; Washington DC; Boston, MA; Dallas, TXType: Full time



  • Portland, United States Competitive Edge Recruiting Full time

    Job DescriptionJob DescriptionWe are seeking a Director Business Development to join our team! You will supervise and coordinate all activities of the sales team.Responsibilities:Oversee the daily sales operationsTrack monthly results and trends for business forecastingEstablish sales goals and metricsTrain and evaluate employeesResolve...

  • Business Manager

    1 week ago


    Portland, United States Acosta Sales & Marketing Full time

    We provide our client and customers the tools needed to deliver solutions and achieve their goals with merchandising, assortment, pricing, and shelf positioning. These initiatives result in maximizing market share. We are seeking self-motivated professionals who can create these solutions and have the ability to: Coordinate clients' market visits and key...


  • Portland, United States Agency Tourism Marketing Full time

    We’re Agency Tourism Marketing, a full-service agency majorly dedicated to travel and tourism brands. We work primarily with destination marketing organizations (DMOs) as well as destination attractions including ski resorts, whitewater outfitters, scenic railroads, lodging properties, and more. We’re searching for a key player at our organization. This...


  • Portland, United States Agency Tourism Marketing Full time

    We're Agency Tourism Marketing, a full-service agency majorly dedicated to travel and tourism brands. We work primarily with destination marketing organizations (DMOs) as well as destination attractions including ski resorts, whitewater outfitters, scenic railroads, lodging properties, and more. We're searching for a key player at our organization. This...


  • Portland, United States Agency Tourism Marketing Full time

    Were Agency Tourism Marketing, a full-service agency majorly dedicated to travel and tourism brands. We work primarily with destination marketing organizations (DMOs) as well as destination attractions including ski resorts, whitewater outfitters, scenic railroads, lodging properties, and more. Were searching for a key player at our organization. This...


  • Portland, United States Agency Tourism Marketing Full time

    We’re Agency Tourism Marketing, a full-service agency majorly dedicated to travel and tourism brands. We work primarily with destination marketing organizations (DMOs) as well as destination attractions including ski resorts, whitewater outfitters, scenic railroads, lodging properties, and more.We’re searching for a key player at our organization. This...


  • Portland, United States Agency Tourism Marketing Full time

    We’re Agency Tourism Marketing, a full-service agency majorly dedicated to travel and tourism brands. We work primarily with destination marketing organizations (DMOs) as well as destination attractions including ski resorts, whitewater outfitters, scenic railroads, lodging properties, and more.We’re searching for a key player at our organization. This...

  • Business Banker

    2 days ago


    Portland, United States Pyxai, Inc. Full time

    Job Description If you're looking to build your career at a forward-thinking organization with deep community roots and a vision for growth, success, and giving back, you've come to the right place. The Business Banker is responsible for acquiring, developing, and managing small business clients within a designated territory. The Business Banker will...

  • Director of Sales

    2 weeks ago


    Portland, OR, United States CDK Global Full time

    We have an opening for a Director of Sales (DOS), New Business. This individual will lead a sales team to achieving the budgeted sales quota for the year. Also, this individual will directly supervise a team of 5+ Account Development Executives.Other objectives of the Director of Sales: monitor performance, achieve financial goals, develop, motivate and...


  • Portland, United States BRIC Architecture Inc Full time

    Full job description BRIC Architecture is seeking a Marketing Coordinator to join our growing Business Development and Marketing (BDM) team in Portland, OR. As an integral member of our collaborative and mission-driven firm, the Marketing Coordinator will help us align strategy and storytelling across all avenues of marketing, with an emphasis on proposal...


  • Portland, United States WEX Full time

    About the Team & Role The Partner Marketing Manager is responsible for developing and driving forward the growth marketing strategic plans and initiatives for several of WEX’s key Retail Fuel Partners B2B Fleet Card Portfolios. This position includes collaborating with a team of professionals within the broader WEX Marketing Team. You will have the...


  • Portland, United States Welocalize Full time

    As a trusted global transformation partner, Welocalize accelerates the global business journey by enabling brands and companies to reach, engage, and grow international audiences. Welocalize delivers multilingual content transformation services in translation, localization, and adaptation for over 250 languages with a growing network of over 400,000...


  • Portland, United States PTIGlobal Full time

    If you are a hunter and can confidently communicate with multiple influencers and decision makers... then we have the position that will motivate, challenge, and reward you. We are looking for a high-energy, new-business hunter to join our team! Your focus will be on creating new revenue streams through previous relationships, referrals, targeted...


  • Portland, United States PTIGlobal Full time

    If you are a hunter and can confidently communicate with multiple influencers and decision makers... then we have the position that will motivate, challenge, and reward you. We are looking for a high-energy, new-business hunter to join our team! Your focus will be on creating new revenue streams through previous relationships, referrals, targeted...


  • Portland, United States Paper Products Marketing (USA) Inc. Full time

    About us…Paper Products Marketing (PPM) is a supplier and distributor of various papers and paper products to more than 70 countries. We operate six offices, across Asia and the US to service the requirements of our partner paper mills and our customers around the world. Headquartered in Melbourne Australia, we are a fully owned subsidiary of Opal Group...


  • Portland, United States Drupal Association Full time

    This is an opportunity for a creative marketing professional with an entrepreneurial mindset to lead a unique product marketing effort of a growing, global, technology-based non-profit organization. The right candidate will be a forthright problem solver, able to interface with both technologists and fellow marketers and bring them together on joint...


  • Portland, United States Kaiser Permanente Full time

    This director level position is primarily responsible for serving as a strategic partner with executive/senior leaders to influence and guide the development and deployment of strategies, programs, policies, and procedures, ensuring human resources s Business Partner, Director, Human Resource, Business Operations, Business, HR Generalist, Healthcare,...

  • Business Development

    3 weeks ago


    Portland, Oregon, United States gpac Full time

    Job Description: Business Development / Outside Sales Rep in Waste Management IndustryPosition: Business Development DirectorDepartment: SalesSummary:Our client is seeking a Business Development / Outside Sales Rep with a strategic vision to generate sales plans, develop new accounts, and maintain key customer relationships in the waste management industry....


  • Portland, United States Systematic Business Consulting Full time

    A well-respected company providing industrial-level crane, rigging, transportation, and engineering services for clients throughout the Pacific Northwest is looking to add a Corporate Safety Director to their team of professionals.Corporate Safety Director Duties & Responsibilities: • Provide overall strategic leadership to set the direction of the...


  • Portland, United States Systematic Business Consulting Full time

    A well-respected company providing industrial-level crane, rigging, transportation, and engineering services for clients throughout the Pacific Northwest is looking to add a Corporate Safety Director to their team of professionals.Corporate Safety Director Duties & Responsibilities: • Provide overall strategic leadership to set the direction of the...