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Digital Marketing Specialist

4 months ago

Colorado Springs, United States The Navigators Full time

The Digital Marketing Specialist shall serve The Navigators and fulfill the responsibilities listed below in the spirit of The Navigators calling, values and purpose: To advance the Gospel of Jesus and His kingdom into the nations through spiritual generations of laborers living and discipling among the lost.

The Digital Marketing Specialist is a key member of the Digital Marketing team, helping inspire and equip disciplemakers and attract and engage new community members through the various digital marketing channels.

This role requires a high level of attention to detail and project management skills, a strong grasp of current digital marketing tools and strategies, and experience in creating landing pages, marketing emails, digital ads, social media posts, and marketing reports.

ESSENTIAL FUNCTIONS

Digital Marketing Production & Support (70%)

  • Web - Setup and edit landing pages, resource pages, and blog posts, as well as assist with SEO, testing and optimization, web forms, URL tracking parameters, short links, performance monitoring, channel reporting, etc.
  • Email - Setup and send emails, as well as assist with testing and optimization, automated messages and journeys, target audience segmentation, subscriber acquisition and retention, performance monitoring, channel reporting, etc.
  • Digital Advertising - Setup and edit ad campaigns, as well as assist with ad campaign planning, audience targeting, performance monitoring, testing and optimization, channel reporting, advertising expense reporting, etc.
  • Apps - Setup and edit app content, as well as assist with testing and optimization, engagement tracking, performance monitoring, channel reporting, user support, etc.
  • Instant Messaging - Setup and send instant messages, as well as assist with subscriber acquisition and retention, target audience segmentation, automation, testing and optimization, performance monitoring, channel reporting, etc.
  • Social Media - Assist with post setup, content queue optimization, performance monitoring, channel reporting, and post/ad comments and direct messages, as needed.
Digital Analytics, Data Analysis and Reporting (20%)

Assist with Marketing's digital analytics, data analysis, and reporting processes and functions.
  • Marketing Metrics & Digital Analytics
    • Help set Marketing OKR metrics and digital channel KPI targets.
    • Collect and organize digital marketing data and metrics.
    • Assist with the design of user-friendly and efficient dashboards to report progress of key metrics for marketing OKRs and health/performance of all digital channels.
  • Data Analysis & Reporting
    • Assist with data analysis and reporting of key metrics for Marketing OKRs, campaigns, digital channels, engagement/conversion pathways, and digital tests, helping assess performance and impact against predetermined objectives.
    • Identify data patterns, trends, and actionable insights, providing recommendations for future high-impact tests and optimizations based on the insights.
    • Assist with the creation and presentation of data storytelling reports that clearly illustrate key learnings, actionable insights, and data forecasts, helping convert complex data/insights into understandable text, tables, graphs and/or data visualizations.
Additional Responsibilities (10%)
  • Participate in Navigators on-site learning and development events, Cultural Development and Diversity trainings or other non-Navigator developmental events as appropriate.
  • Participate in annual processes, such as the organizational Plan and Progress Review (PPR), Engagement Survey, Reaffirmation of the Navigators Code of Conduct, Calling-Core Values-Vision, Statement of Faith, Driver's Authorization, and other releases as required.
  • Submit time worked on a weekly basis through the Workday Time Tracking system.
  • Other job-related duties as assigned.


MINIMUM AND PREFERRED QUALIFICATIONS

Spiritual: Belief in and adherence to the Statement of Faith and Mission of The Navigators.

Experience: This role requires strong organization & time management skills. One year of proven work experience in digital marketing. Project management experience.

Technical Knowledge & Skills: Proficient in WordPress, Meta Ads, and Google systems/services (Ads, Analytics 4, Docs/Sheets/Slides, Search Console, YouTube). Preferred experience with Basecamp, HTML/CSS, Microsoft Office, Salesforce (Marketing Cloud, Sales Cloud, Service Cloud, Tableau), SEMrush, Web A/B Testing Tools (ex. VWO), and leading social media platforms. Strong grasp of current digital marketing tools and strategies.

Communication & Leadership: Excellent interpersonal and communication skills, including verbal & written, to create understanding and build strong working relationships required.

Education: High School Diploma or GED equivalent required. Bachelor's degree or college coursework/equivalent experience preferred.

The Digital Marketing Specialist shall serve The Navigators and fulfill the responsibilities listed below in the spirit of The Navigators calling, values and purpose: To advance the Gospel of Jesus and His kingdom into the nations through spiritual generations of laborers living and discipling among the lost.

The Digital Marketing Specialist is a key member of the Digital Marketing team, helping inspire and equip disciplemakers and attract and engage new community members through the various digital marketing channels.

This role requires a high level of attention to detail and project management skills, a strong grasp of current digital marketing tools and strategies, and experience in creating landing pages, marketing emails, digital ads, social media posts, and marketing reports.

Compensation Range: $ 18.30-25.00/hour

Benefits: High-Deductible Health Plan: Medical, Dental, Vision, HSA, FSA, Life Insurance, Disability, EAP, 401a and 403b retirement options. Up to 15 paid holidays per year, accumulating PTO (vacation, sick, personal). For detailed information, visit navbenefits.org.

The Navigators is committed to creating a diverse and inclusive work environment and is proud to be an equal opportunity employer. The Navigators does not discriminate based on race, color, national origin, sex, age, disability, veteran status, or any other status protected by law or regulation.