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Digital Media Buyer

1 month ago

Doral, United States PolicyBind Full time

About Us: PolicyBind is a leader in consumer acquisition and lead generation for insurance products in healthcare, auto, and commercial sectors. Our rapid growth necessitates the expansion of our media buying practice and channel mix. We are looking for a Digital Media Buyer to join our team and help drive a world-class decision engine with timely, accurate, and actionable data presented in a beautiful and intuitive way. We are more than a name; we're a digital marketing powerhouse. Our goal is simple: To simplify the online insurance shopping process. With our expertise in affiliate marketing and lead generation, we've excelled at ensuring the right consumer gets to the best possible insurance option. Mission: As a Media Buyer at PolicyBind, you will be responsible for planning, executing, and optimizing media buying strategies across various digital platforms. This role involves analyzing market trends, managing budgets, and ensuring the effectiveness of media campaigns. The ideal candidate will have a deep understanding of digital marketing, strong analytical skills, and a proven track record in search, social, and programmatic media channels. Must Have: 3-5 years of hands-on experience managing Search, Social, and Programmatic channels, including but not limited to Google, Bing, Meta and DSPs Proven track record working with annual media budgets in the range of $X-XXMM Proficiency with web analytics tools like Google Analytics and reporting tools such as Data Studio, Looker, and Tableau Excellent understanding of audience targeting and segmentation strategies Expertise in A/B testing and optimization techniques to enhance campaign performance High attention to detail and a commitment to quality Humble attitude and strong intellectual curiosity Ability to stay current with industry trends, emerging technologies, and best practices in digital marketing Key Responsibilities: Develop and implement effective media buying strategies that align with the company’s marketing goals and target audience Manage and allocate media budgets efficiently to maximize ROI while staying within budget constraints Execute media buying campaigns across various digital channels, including display, social media, search, and video advertising Conduct thorough market research to identify trends, competitive analysis, and opportunities for media placements Negotiate rates, terms, and contracts with media vendors and platforms to secure the best possible deals Track and analyze the performance of media campaigns, making data-driven decisions to optimize results Generate detailed reports on media buying activities, campaign performance, and ROI, providing insights and recommendations for improvement Work closely with the marketing, creative, and analytics teams to ensure cohesive and effective media campaigns Ensure all media buying activities comply with industry regulations and company policies Key Competencies: Bachelor’s degree in Marketing, Advertising, Business, or a related field Proven experience as a Media Buyer, preferably in the insurance or financial services industry Strong knowledge of digital media channels and advertising platforms Experience with programmatic buying and RTB (Real-Time Bidding) Familiarity with performance marketing and CPA (Cost Per Action) campaigns Knowledge of SEO, SEM, and PPC advertising Understanding of regulatory requirements in the insurance industry. Excellent negotiation and communication skills Analytical mindset with the ability to interpret data and make informed decisions Proficiency in media buying software and tools Ability to work in a fast-paced environment and manage multiple campaigns simultaneously Strong organizational skills and attention to detail. Why Join Us: At PolicyBind, you will have the opportunity to work with a dynamic team and contribute to the creation of a state-of-the-art data platform. You will be instrumental in driving our data strategy and ensuring that our decision-making processes are informed by accurate, actionable insights. If you are passionate about data and thrive in a fast-paced, innovative environment, we would love to hear from you. PolicyBind Benefits (Our Commitment to You): Competitive Compensation Comprehensive Healthcare Flexible Remote Work Home Office Support Bi-Annual Company Retreats Continuous Learning PolicyBind is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. #J-18808-Ljbffr