Associate Brand Manager-Wicked Weed Brewing

3 weeks ago

Kennedy Space Center, United States Brewers Collective Full time
Dreaming big is in our DNA. It's who we are as a company. It's our culture. It's our heritage. And more than ever, it's our future. A future where we're always looking forward. Always serving up new ways to meet life's moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together - when we combine your strengths with ours - is unstoppable. Are you ready to join a team that dreams as big as you do?

Job Title: Brand Ambassador Date: 08/15/24

Job Type: Full-Time / Exempt

Department: Sales

Location: State of Florida

Reports To:Florida State Manager

Supervisory Responsibilities: This job has no direct supervisory responsibilities.

Summary:

The Brand Ambassador role is designed to work with distributor partners, retailers, and consumers to drive brand awareness to Wicked Weed Brewing and creating stronger relationships with key partners in the state. They will be the first point of contact for the brewery. The purpose of this position is to increase Wicked Weed Brewing's sales by building strong relationships with our distributor partners, retailers, and key accounts, by promoting and fostering brand loyalty and ensure product quality as well as educating staff about our beers and culture. It is expected that 80% of your time spent is in the marketplace.

Essential Duties and Responsibilities:
  • Establish regular contact and build relationships with key decision makers at key accounts with a focus on "pull through" not "force in" sales technique.
  • (450) account visits quarterly with (80) unique off premises account visits
  • Establish an action plan prior to visiting market, utilizing sales reps, VIP information and appropriate collateral/sales materials.
  • Send weekly recaps to corresponding wholesalers discussing placement, inventory, and market activity after each market visit.
  • Work directly with the State Manager to execute quarterly sales goals instructed by upper management on volume and distribution goals.
  • Assist all distributor partners in promoting sales of the products, beer launches, seasonal and brewery initiatives, helping build awareness.
  • Work directly with State Manager to assist in managing distributor partners activity, including, but not limited to, program development and implementation, monthly and quarterly sales meetings, and promotional calendar development and execution.
  • Conduct (12) promotions/events quarterly. These can be conducted at bars/restaurants and can include impactful samplings at retail locations, beer festivals, etc. State Manager to determine validity and qualification of promotion/event.
  • Manage each event from beginning to end, in terms of support, POS, manpower, etc. ensuring Wicked Weed Brewing is in the best possible image to the consumer.
  • Coordinate planned on-site promotions during peak business hours and planned beer dinners outside of normal promotions.
  • Execute off premise ad activity with key retailers to secure display space and distribution.
  • Perform ongoing quality control of beer outside of brewery.
  • Ability and willingness to maintain flexible work schedules. Frequent travel, weekend and extended workdays are necessary.
  • The ability to drive a motor vehicle to and from accounts continuously.
  • Complete and submit weekly and monthly market visit recaps and reports, quarterly goals, and expense reports.
  • Attend all sales team meetings, as requested.
Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Knowledge, Skills and Abilities:
  • Demonstrated ability to build relationships and maintain effective working relationships with distributors, top level account decision makers, and all internal stakeholders.
  • Demonstrated knowledge of Microsoft Office programs.
  • Ability to work independently with little supervision - self-motivated.
  • High level of craft beer product knowledge.
  • Excellent oral, analytical, written, and group presentation communication skills.
  • Strong organizational & planning skills.
  • Must possess a valid driver's license.
Education and/or Experience:
  • Bachelor's degree preferred.
  • 2-3 years of industry experience selling in the craft beer market.
  • Currently lives in or near the Orlando Area
  • Strong knowledge of the local market for craft beer.
  • Experience in both distributor and supplier side.
  • Cicerone or beer education preferred.
  • Proficient in computer technology, including but not limited to excel, Microsoft office, data entry and organization.
  • Experience working with VIP and IRI data is preferred.
Work Environment:
  • The employee frequently must work in an environment with a moderate to high noise level.
  • Regular visits to bars, restaurants, and other retailers of Wicked Weed's beer are required.
  • Travel is required.
Physical Demands:
  • Performance duties of this job include regularly being required to sit, stand, walk, use hands to finger, handle or feel objects, tools, or controls; talk, hear, and smell.
  • Ability to frequently lift and/or move up to 25 pounds and occasionally lift and/or move up to 55 lbs.
  • Ability to frequently reach with hands and arms and stoop, kneel, crouch, crawl and climb.
  • Must be able to participate in critical assessment of beers.
  • Vision abilities required by this job include close vision, distance vision and the ability to adjust focus.
  • The ability to drive a motor vehicle to and from accounts continuously.
  • The ability to travel via car or airplane on a regular basis.


Other Duties:

Please note this job description is not designed to cover or contain a comprehensive list of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

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