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Digital Marketing Coordinator

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Frederick, United States Roy Jorgensen Associates Full time

Digital Marketing Coordinator About Roy Jorgensen Associates, Inc. Roy Jorgensen Associates, Inc. (Jorgensen) is a world leader in maintenance management. For over 60 years Jorgensen has provided a diverse range of facility and highway infrastructure, consulting, maintenance and management services. Our professionals are at the forefront as facility managers, maintenance engineers, trainers, asset managers, and solution providers. Our firm focuses on the operations and maintenance of transportation and public works infrastructure assets. Our maintenance operations are comprised of professional engineers, certified quality control inspectors, and experienced maintenance technicians proficient in developing and executing highway infrastructure maintenance contracts throughout the United States. Position Summary: Roy Jorgensen Associates, Inc. is looking for a full-time Digital Marketing Coordinator who is eager to take on projects that support the business development side of our operations. The Digital Marketing Coordinator plays a pivotal role in shaping our digital presence through compelling digital content that highlights our company's mission, the value of our services to the traveling public, and the significance of maintenance initiatives. Responsibilities encompass content creation, website optimization, social media management, and collaboration with cross-functional teams. This role may also involve supporting bid/proposal formatting and utilizing new software tools for efficiency. The scope of this role goes beyond the traditional, allowing for creativity and growth within the position. This position requires someone who is a creative self-starter, has the ability to anticipate needs, possesses strong organizational skills, and will take the initiative to drive tasks independently. Schedule: Full time, salaried, remote position Major Functions: Content Creation: Develop engaging content highlighting our services, mission, and maintenance initiatives. Content examples include digital posts, printed flyers, banners, video, etc. Website & Social Media: Optimize our website, manage social media accounts (e.g., Facebook, LinkedIn), curate service-related content to engage with the target audience. Project Support & Collaboration: Align digital efforts with business goals and support bid/proposal teams. Software Proficiency: Utilize computer skills (e.g., Canva, MS Office products, Illustrator, Nitro, Google Analytics, WordPress, etc.), explore new software for efficiency, and gain comfort level with other software tools. Organizational skills are crucial. Market Insight & Strategy: Stay updated on industry trends, innovative approaches, and progressive movements to help raise brand awareness and grow website traffic. Communication: Maintain clear communication, emphasize strong follow-up skills, and assist with meeting facilitation when needed. Content Calendar: Plan content releases aligned with project bidding cycles, conferences, and other focus areas as identified. Analytics and Reporting: Monitor campaign performance and use data for improvements. Qualifications: 1-3 years of experience in a direct or related field Organizational strength Creative and innovative in content Self-starter, self-motivated, independent Ability to develop and implement a corporate social media & marketing strategy Willingness to keep up with new technologies used in social media, content creation, and business development. Strong interpersonal skills Professional Strong written and oral communication skills. Willingness to collaborate with others Good with time management and handling multiple projects with various deadlines Capable of working under pressure Problem-solving SEO and SEM Corporate Culture: Privately held family-owned and directly operated business Key values include safety, relationships, quality, humility, integrity, hard work, and purpose Team-oriented with senior leadership engaged at all company levels Committed to customer satisfaction, we aim to establish ourselves as the foremost contractor in all our markets while nurturing a world-class support team to drive our growth. Total Compensation Package: Competitive base pay, annual profitability-based bonus, eligible for referral bonus, recognition incentives, and extensive training opportunities. Comprehensive Benefit Plan options for full-time employees to include: Health, Vision, & Dental insurance, 401(k) Retirement Plan, Vacation, Sick, 12 paid Holidays, Life Insurance, Long Term Disability coverage, Flexible Spending Accounts, Pet Insurance Discount, Health Savings Accounts, Critical Illness coverage, Employee Assistance Plans, and more Company will conduct Background check, MVR, and Controlled Substance testing prior to hire. Roy Jorgensen Associates, Inc. is an Equal Opportunity Employer and is committed to diversity in our workforce. EOE/M/F/D/V J-18808-Ljbffr