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Lead Generation Specialist
2 months ago
Description
Join one of the Best Places to Work
At The DRG, we pride ourselves on making a positive and engaging experience for every employee. As a result, we were honored to have been named one of the Best Places to Work by the Milwaukee Business Journal. Are you looking for a place to grow your career? Do you want to make an impact on others? If your answers are yes, come join our team as a Lead Generation Specialist
Lead Generation Specialist
We are seeking a motivated Lead Generation Specialist to join our dynamic team. Reporting to the Director of Marketing and Product Development, the Lead Generation Specialist will play a crucial role in driving our business growth by generating new leads and qualifying potential customers. This position offers an excellent opportunity for individuals who possess strong communication skills and thrive in a fast-paced environment. Through outbound prospecting activities, the successful candidate will target, engage, qualify and pursue new leads.
Responsibilities:
Prospecting and building a pipeline of qualified leads by contacting prospective customers via email, LinkedIn, etc.
Develop customized outreach based on company and individual contact research
Craft compelling emails to educate prospects on The DRG's products and services
Set up meetings or calls between (prospective) customers and research advisors
Collaborate with the marketing team to develop lead generating and nurturing strategies
Maintain accurate records of interactions with potential clients using our CRM system
Report to manager with weekly, monthly, and quarterly results
Stay informed about industry trends and market developments as well as prospecting best practices
Qualify leads through effective communication and understanding of customer needs
Support for other marketing activities as needed
This is not a commission-based role.
Requirements
2+ years of experience in sales, marketing, or customer-facing roles
Demonstrated knowledge of B2B prospecting best practices
Proven track record in sales, lead generation, or customer service roles
Excellent communication, interpersonal and presentation skills
Bachelor's degree in Business Administration, Finance, Marketing, or related field
Results-driven mindset with a passion for achieving targets
Demonstrating high degree of motivation, integrity, and competence to work in a fast-paced team environment
Familiarity with CRM software (e.g., HubSpot) is a plus
Ability to function both as a collaborative member of a team and a self-starter
Knowledge of marketing research is a plus
Hours:
Full time, salaried
Location:
The Dieringer Research Group, Inc. (The DRG)
200 Bishops Way
Brookfield, WI 53005
Hybrid and onsite work options
Equal Opportunity Employer / Affirmative Action Employer
All applicants will receive consideration for employment regardless of their race, color, creed, religion, national origin, gender identity, sexual orientation, disability, age, marital status, familial status, or status with regard to public assistance.
Date Posted:
2024-05-20
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