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Marketing Specialist

1 month ago

Houston, United States My Houston Surgeons PLLC Full time

Job Description Job Description Business Function/Department Position Title My Houston Surgeons Administrative Director of Marketing Reports to Location(s) SVP & Practice Manager Spring Valley/Woodlands Position Overview The Marketing Specialist is responsible for the development, implementation, promotion, advertising, and branding of My Houston Surgeons. This individual will oversee all marketing efforts to assist in driving new sales and building brand awareness while promoting, supporting, and upholding established strategic initiatives, policies, procedures, objectives, quality improvement, safety, codes and requirements of both the practice and accreditation and regulatory agencies. The Director of Marketing will support administrative, operational, clinical, and other business functions of the practice by supporting the Physicians, Physician Assistants, and all other personnel from a marketing standpoint. This individual must be an organized multitasker able to handle multiple diverse projects at once and meet tight deadlines. Essential Job Duties & Responsibilities 1. The Marketing Specialist has the responsibility to carry out duties as directed by My Houston Surgeons. 2. Communicates on a regular basis with the designated My Houston Surgeons Supervisor(s). Alerts Supervisor(s) and seeks assistance when an activity or process within the practice changes or deviates from the current process. 4. Always follows and maintains patient confidentiality appropriate with HIPAA compliance standards. 5. Develops and implements marketing plans, approving campaigns and measure the return on investment of various advertising methods. 6. Oversees marketing communications to include but not limited to branding, public relations, advertising, trade shows, seminars/events, collateral materials, market research management, and website design. 7. Analyze sales numbers in comparison to the marketing budget determining campaign effectiveness 8. Research competitors and vendors to ensure practice stays ahead of the curve and current with similar products/services on the market. 9. Work collaboratively with all departments of MHS to develop successful strategies and advertising campaigns. 10. Collaborate with leadership and physicians to make high-level decisions regarding strategic plan 11. Create, implement, and maintain a successful brand and image 12. Develop marketing strategies for new products or services that comply with current company policies, practices, and standards. 13. Develop, implement, and maintain guidelines for producing promotional content on various social media platforms. 14. Engage with users from various social media platforms promptly, efficiently, and effectively. 15. Monitor Social Media trends, including developments in design, applications, strategy, and innovation. 16. Hire and supervise talent creatives, including freelance writers, graphic designers, and coordinate their activities to achieve social media campaign objectives. 17. Oversee and grow marketing department, consistently identifying revenue opportunities within established target market. 18. Identify short-term and long-term scheduling, budget, and resource needs including the development and management of an annual marketing budget, profit/loss projections, expenditure spending, and other financial considerations. 19. Understand key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends in order to translate results into actionable items. 20. Attend and/or participate at conventions, and tradeshows, preparing engaging displays and collateral as needed, and providing post-event reports and analysis. 21. Collaborates and directs marketing company as it relates to website management, SEO optimization and accuracy of data. 22. Creates, defines, and directs marketing programs for demand creation, lead generation, lead tracking, and management to include development and tracking of metrics/key performance indicators (KPIs) and reports to leadership and physicians on a regular basis. 23. Participates in annual competency training sessions as designated by My Houston Surgeons supervisor(s). 24. Other duties within scope as assigned by My Houston Surgeons supervisors and physicians. **Secondary Job Duties & Responsibilities ** 1. Administrative tasks to include filing, scanning, shredding, faxing, copying, mailing, data entry, etc., as needed. 2. Proactively develops positive employee relations, promotes teamwork and mutual respect. 3. Ability to multitask while still maintain a high level of proficiency and accuracy. 4. Ability to work a flexible work schedule that may be required to meet multiple or immediate needs should they arise. 5. Travel using own vehicle, if needed. 6. Manages calendar invites for upcoming key meetings, activities, and events for leadership, physicians, and employees. 7. Ability to lead group projects effectively and efficiently Education/ Qualifications/ Experience Any combination of education and experience that would demonstrate a high level of proficiency and advanced understanding of healthcare operations. Bachelor’s degree in marketing, advertising, or communications, required. Successful track record in previous marketing roles and creating marketing campaigns. Excellent leadership, communication, and decision-making skills 2+ years of related experience required in marketing role Microsoft Office Skills – must be highly proficient in Word, Excel, Power Point, and Vizio. Proficiency with HTML, Content Management Systems, Design Software, and SEO, required. Core Competencies Excellent interpersonal skills to include maintaining confidentiality, exhibiting objectivity and openness to other’s views Excellent critical thinking, judgement, and decision-making skills Excellent organizational & planning skills Works independently to solve problems and looks for opportunity to take on more responsibilities. Demonstrates honesty, fairness, and trustworthiness. Follows through on commitments and admits to mistakes. Can be counted on to accept accountability for his/her own decisions, actions, or results. Customer service orientation and social perceptiveness are a must Attention to detail is absolutely necessary; demonstrates accuracy and thoroughness while looking for ways to improve and promote quality. Ability to communicate effectively (verbal and written) with all team members to include listening, obtaining clarification, and responding appropriately to questions Ability to develop and maintain positive working relationships to promote a team environment Always maintain professional appearance and performance Treats everyone with respect; upholds integrity, ethics, and organizational values Dependable and punctual to work; ensuring work responsibilities are covered when absent. Cooperative, positive, courteous, and professional behavior and conduct is an essential function of every position. All employees must be able to work with others beyond giving and receiving instructions. This includes getting along with coworkers, peers, and management without exhibiting behavior extremes. Job functions do require personal leadership skills such as conflict resolution, negotiating, instructing, persuading, speaking with others as well as responding appropriately to job performance feedback from Supervisor(s). Additionally, the information contained in this job description has been designated to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this position. #J-18808-Ljbffr