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Marketing Defense Lead

2 months ago

Washington, United States Booz Allen Hamilton Full time
Marketing Defense Lead
Key Role:

Help organizations reach growth goals through integrated marketing campaigns. Lead marketing campaigns and work as an integrated marketing lead to define, implement, and oversee marketing initiatives to advance brand awareness, elevate thought leadership, and generate engagement and demand from external clients and influencers. Collaborate with business leaders, Corporate Affairs partners, and colleagues across strategy and employee engagement teams to execute multifaceted strategic marketing campaigns. Lead change in the U.S. Defense Community.

Basic Qualifications:
  • 10+ years of experience defining strategic marketing campaigns aligned to business growth goals, delivering marketing goals and objectives, target audience segmentation, crafting integrated and digital-first marketing strategies and tactics, and measuring success through data-driven results
  • Experience leading the development and execution of messaging, visual identity, content creation, advertising, social media, and other tactics, occasionally including event marketing
  • Experience measuring the impact of marketing tactics and recommending alternative strategies to achieve campaign goals
  • Experience collaborating across teams to successfully deliver against campaign goals
  • Experience working with complex organizations with multiple stakeholders and building relationships of influence with diverse groups and senior leaders
  • Experience managing employees, including providing mentorship and direction for career development
  • Experience in a fast-paced, high-visibility role, and with project management and managing multiple, complex projects concurrently
  • Ability to pay strict attention to detail
  • Experience analyzing budgets, purchasing, expense reports, and vendor relationships
  • Bachelor's degree
Additional Qualifications:
  • Experience with business to government (B2G) marketing, including with the U.S. federal defense government
  • Experience with end-of-funnel marketing for the public sector, including product marketing and capture support
  • Possession of excellent relationship building, prioritization, time management, leadership, organizational, and collaboration skills
  • Possession of excellent verbal and written communication skills
Create Your Career:

Grow With Us

Your growth matters to us-that's why we offer a variety of ways for you to develop your career. With professional and leadership development opportunities like upskilling programs, tuition reimbursement, mentoring, and firm-sponsored networking, you can chart a unique and fulfilling career path on your own terms.

A Place Where You Belong

Diverse perspectives cultivate collective ingenuity. Booz Allen's culture of respect, equity, and opportunity means that, here, you are free to bring your whole self to work. With an array of business resource groups and other opportunities for connection, you'll build your community in no time.

Support Your Well-Being

Our comprehensive benefits package includes wellness programs with HSA contributions, paid holidays, paid parental leave, a generous 401(k) match, and more. With these benefits, plus the option for flexible schedules and remote and hybrid locations, we'll support you as you pursue a balanced, fulfilling life-at work and at home.

Your Candidate Journey

At Booz Allen, we know our people are what propel us forward, and we value relationships most of all. Here, we've compiled a list of resources so you'll know what to expect as we forge a connection with you during your journey as a candidate with us.

Compensation

At Booz Allen, we celebrate your contributions, provide you with opportunities and choices, and support your total well-being. Our offerings include health, life, disability, financial, and retirement benefits, as well as paid leave, professional development, tuition assistance, work-life programs, and dependent care. Our recognition awards program acknowledges employees for exceptional performance and superior demonstration of our values. Full-time and part-time employees working at least 20 hours a week on a regular basis are eligible to participate in Booz Allen's benefit programs. Individuals that do not meet the threshold are only eligible for select offerings, not inclusive of health benefits. We encourage you to learn more about our total benefits by visiting the Resource page on our Careers site and reviewing Our Employee Benefits page.

Salary at Booz Allen is determined by various factors, including but not limited to location, the individual's particular combination of education, knowledge, skills, competencies, and experience, as well as contract-specific affordability and organizational requirements. The projected compensation range for this position is $84,600.00 to $193,000.00 (annualized USD). The estimate displayed represents the typical salary range for this position and is just one component of Booz Allen's total compensation package for employees. This posting will close within 90 days from the Posting Date.

Work Model
Our people-first culture prioritizes the benefits of flexibility and collaboration, whether that happens in person or remotely.
  • If this position is listed as remote or hybrid, you'll periodically work from a Booz Allen or client site facility.
  • If this position is listed as onsite, you'll work with colleagues and clients in person, as needed for the specific role.


EEO Commitment

We're an equal employment opportunity/affirmative action employer that empowers our people to fearlessly drive change - no matter their race, color, ethnicity, religion, sex (including pregnancy, childbirth, lactation, or related medical conditions), national origin, ancestry, age, marital status, sexual orientation, gender identity and expression, disability, veteran status, military or uniformed service member status, genetic information, or any other status protected by applicable federal, state, local, or international law.