Marketing Project Coordinator
3 weeks ago
Responsibilities:
Infrastructure Management:
Build and manage promotional infrastructure in CRM to support marketing campaigns.
eCommerce Site Management:
Create, update, and maintain online order forms and order confirmations.
Polls and Surveys:
Create, update, and maintain marketing polls and surveys to gather valuable insights and track results.
Collaboration:
Collaborate with various departments including Call Center, Customer Service, Graphics, Circulation, to develop and execute marketing promotions.
URL Management:
Assign and track URLs, domains, and vanity URLs for each marketing campaign.
Display Marketing Management:
Maintain and manage marketing assets on our website, including banners and e-commerce, using DFP and tracking tools.
Reporting:
Create, manage, and update marketing reports on a daily, weekly, and monthly basis to monitor campaign performance.
Marketing Asset Management:
Manage and maintain marketing creative assets, information, and tracking for reporting purposes, ensuring organization and accessibility.
Support:
Support Marketing Department team members by staying organized, facilitating metrics of success, and ensuring projects stay on track.
Skills Required:
Working knowledge HTML/CSS coding
CRM/CMS management
Intermediate or Expert Excel/SQL skills
Highly organized with unparalleled attention to detail
Adaptability and ability to multitask
Excellent communication and time management skills
Problem-solving abilities and ability to stay calm under pressure
Technical savvy with a self-guided approach
Qualifications:
Bachelor's degree preferred, preferably in Marketing, Business, or related field
1-3 years of marketing experience, preferably in a mixed direct response marketing role
High attention to detail and ability to audit own work for accuracy and quality
Proven analytical and quantitative skills with a basic understanding of marketing/retention metrics
Ability to work independently, be self-motivated, and results-oriented while being an excellent team player
Expertise in Excel, SQL database management, and Microsoft Office programs
Creative thinker with excellent communication, interpersonal, organization, and time-management skills
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