Regional Marketing Manager

4 weeks ago

Boca Raton, United States Atlantic Pacific Companies Full time

Atlantic Pacific Companies is a dynamic industry leader, with a growing and diverse portfolio of properties throughout Florida, Georgia, Texas, California, North Carolina, and Washington, D.C.

We are looking for passionate people who enjoy challenges and helping others. Does this sound like you? Join us

Our Company is seeking: an experienced and highly motivated Regional Marketing Manager for a Multi-Family Apartment Community Portfolio.

Job Description

The Regional Marketing Manager will provide and coordinate administrative and technical support. This position will also manage the company's digital presence with a focus on reputation management, social media, and digital advertising to help achieve optimal leasing and financial performance for their assigned region.

Responsibilities include, but are not limited to:

  • Manage company social media profiles by developing and posting content, monitoring responses, and interacting appropriately. Enhance existing social media programs by developing toolkits, best practices, and other items to assist in associate participation; Prepare internal social media performance reports, including data from Google, Facebook Insights, and analytics.
  • Manage reputation dashboard and work with onsite teams to monitor and address customer reviews on search engine and social media websites, such as ApartmentRatings.com, property websites, Google Reviews, Yelp, Facebook, Twitter, etc.; Prepare monthly review reporting to analyze reviews by type, region, and community.
  • Design, implement, and manage internal campaigns to promote solicitation of the property
  • Oversee digital advertising campaign management & reporting including but not limited to retargeting, SEM, and PPC.
  • Audit property website content; Review SEO quality and performance; Make recommendations and edits as needed.
  • Assist in the acquisition and management take-over of new properties by providing branded marketing and collateral materials, setting up contracts with advertisers and other marketing vendors, and working with on-site leasing teams to review the Company's policies, procedures, and practices related to marketing and advertising.
  • Promote local search and search engine optimization through set-up, management, and maintenance of local listings such as Google My Business.
  • Understand and promote new product offerings from advertising vendors and third-party partners.
  • Work in conjunction with senior management to identify KPIs and develop standardized reporting.
  • Oversee new product/program rollouts and implementation; Review creation of marketing collateral, including ads, flyers, banners, and direct mail pieces.
  • Assist in managing corporate website and property websites.
  • Manage, create, and distribute monthly corporate and marketing newsletters.
  • Perform all other projects assigned by the VP of Marketing.
  • Local and out-of-state travel may be required when necessary.

Requirements:

  • 3 to 5 years of related experience
  • Bilingual in English and Spanish is required
  • Must have Property Management Marketing experience
  • Knowledge of Google Analytics, SEO, SEM, PPC, and Online Reputation Management is required
  • Strategic, organized and time-focused.
  • Able to work well under pressure and adhere to strict deadlines.
  • Proficient in computer software including but not limited to, Microsoft Office (Excel, Word, and Outlook), Adobe Acrobat, Yardi/One site, and Yext.
  • Strong understanding of social media management and advertising

Company Perks:

  • Competitive Salary & Bonuses $$$
  • 100% Employer-Provided Health Insurance, Life Insurance, and Long Term Disability
  • Dental and Vision Insurance
  • Flexible Spending Accounts
  • Paid Time-Off/Holidays
  • 401(k) Retirement Plan
  • Employee Referral Program
  • Employee Assistance Program
  • Employee Discounts Program

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