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Senior Manager

3 months ago


Whitehouse Station, United States Murphy USA Full time

The Senior Manager of Category Marketing is a strategic day-to-day leader focused on driving revenue across key product categories for the Enterprise: Murphy USA and QuickChek brands. This marketing expert will collaborate with cross-functional teams to develop and execute effective campaigns leveraging a deep understanding of the industry and the brands to deliver results across key categories: Fuel, Merchandising (Center Store), and Food & Beverage. The Sr. Manager will collaborate closely with immediate peers in Consumer Insights and Marketing Intelligence, as well as cross-functionally with Loyalty, Product (App, Website), and Marketing Activation. A key partner to key P&L leaders, the Sr. Manager, Category Marketing will have solid business acumen enabling them to effectively advocate for key businesses across the Enterprise.

NOTE: This role can be located in either Whitehouse Station, NJ or in El Dorado, AR.

Some benefits for this role include:

  • 401(k) dollar-for-dollar matching up to 6%, as well as a 3% Annual Retirement Contribution from the Company (Matching vests immediately, ARC after 3 years)
  • Annual STI (Short-Term Incentive/Bonus) based on company and individual performance
  • Health, Dental, Vision insurance
  • Company-paid Life Insurance, with supplemental insurance options available

Essential Functions and Responsibilities include the following. Other duties may be assigned.

  • Identifies key marketing objectives for each of the key business categories Fuel, Merchandising (Center Store), and Food & Beverage and develop the marketing plans to be executed across channel partners (in Loyalty, Product, and Marketing Activation)
  • Collaborates closely with Fuel, Merchandising, Food & Beverage, and S&O teams to deliver increasing value to the customer, partnering with Consumer Insights & Marketing Intelligence peer to feed categories with relevant consumer, shopper, category, and industry (including competitive) insights
  • Partners with business owners in key categories on top-to-top brand partnership and collaboration opportunities, ensuring Marketing opportunities for the MUSA customer are identified and optimized
  • Provides guidance and direction to cross-channel partners including CRM, Marketing Activation, internal Communications teams, Merchandising, etc.
  • Functions as primary marketing point of contact for category day-to-day contacts
  • Applies lessons learned on subsequent program iterations and identifies opportunities to improve outcomes and processes, as well as to reduce costs
  • Advocates for Category Marketing function across specific brands and cross-Enterprise by developing strong internal relationships

Qualifications include the following.

  • 8+ years of experience in Marketing, Business, or related field (Masters preferred)
  • Proven experience in Category, Merchandising, or Integrated Marketing, preferably within relevant product categories
  • Omnichannel marketing experience (brick-and-mortar, digital, mobile)
  • Success leading complex projects across highly matrixed organizations
  • Partnership skills, with ability to influence cross-functional teams
  • Analytical mindset and data-driven decision-making
  • Excellent written and verbal communication skills
  • Strong presenter, able to convey a story as well as present and defend a pitch
  • Meticulous and highly organized with strong project management capabilities
  • Advanced Excel and PowerPoint skills required
  • Proactive with a self-starter mentality, strong collaborator and collaborative nature
  • Strong curiosity and eagerness to learn, demonstrates a growth-mindset
  • Ability to adapt with shifting priorities and comfortable with ambiguity