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Associate Marketing Planning Manager, Consumer Lending

2 months ago

Mt Laurel, United States TD Bank N.A Full time

Associate Marketing Planning Manager, Consumer Lending page is loaded

Associate Marketing Planning Manager, Consumer Lending

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remote type

Hybrid

locations

Mount Laurel, New Jersey

Wilmington, Delaware

Falmouth, Maine

New York, New York

time type

Full time

posted on

Posted 3 Days Ago

job requisition id

R_1355120

Work Location: Mount Laurel, New Jersey

Hours: 40

Pay Details: $33.00 - $54.00 USD TD is committed to providing fair and equitable compensation opportunities to all colleagues. The included salary range for this role takes into account multiple factors that are considered in making compensation decisions. The base pay actually offered may vary based upon candidate's skills and experience, job-related knowledge, licensure and certifications, geographic location, and other specific business and organizational needs. As TD puts career development at the forefront of our colleague experience, it is not typical for an individual to be hired at or near the top of the range for their role. As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role. Line of Business: Marketing

Job Description: As part of the Integrated Marketing Team, the Associate Marketing Planner will support TD Bank's U.S. Consumer Lending businesses strategic planning and campaign executional needs delivering omni-channel, integrated marketing plans across the funnel to drive demand, acquire new customers, and cross-sell to the bank's existing customer base.

The Associate Marketing Planning Manager is accountable for the campaign oversight and project management for multiple products or overall segment. As a driver of moderate to complex projects, the Associate Marketing Planner Manager works independently to apply best practices to implement process, product, and service improvements that impact the business strategy and planning, as well as ensures that the TD brand is protected and delivered in the customer experience. Reporting to the Senior Group Marketing Manager, incumbent will primarily lead and partner with key stakeholders to deliver large-scale U.S. Credit Card Acquisition efforts in owned and paid digital channels, but may also support programs in traditional channels or business lines (Residential Lending, Unsecured Personal Loans) Depth & Scope: Marketing advisor for a sub-set of a business, typically leading or contributing on projects of low to moderate scope and complexity Expert level professional role requiring in-depth knowledge/expertise in own domain/field of specialty and working knowledge of broader related areas Integrates the broader organizational context into advice and solutions within own area Understands the industry, competition and the factors that differentiate the organization Applies best practices to implement process, product or service improvements Acts as a subject matter expert within their own area of specialty or a resource for others Leads projects of moderately to complex risks and resource requirements; may lead end-to-end processes or functional programs Contributes to setting standards within area of expertise Solves complex problems requiring analysis of multiple variables, including consultation with multiple stakeholders Uses advanced methods to contribute to new solutions and recommend standards against which others will operate Impacts a range of functional programs and operations across own and related teams Interprets guidelines, standards, policies and results of analysis to inform decision making at senior levels Builds stakeholder alignment in leading projects and activities; may provide process and subject matter advice at senior levels Works independently and guides others within area of expertise Identifies and leads problem resolution for complex issues at all levels Education & Experience: Undergraduate degree or relevant professional certifications, designations, or

equivalent required 5+ years relevant experience Proficient knowledge of multiple marketing disciplines, strategy development, consulting principles, lines of businesses supported, banking industry, and product/customer markets Knowledge of current and emerging competitor and market trends Knowledge of risk management environment, standards and regulations Ability to manage a budget and work within the constraints of that budget Ability to lead, plan, implement and evaluate program/project activities to ensure completion of initiatives Ability to exercise sound judgement in making decisions Ability to communicate effectively in both oral and written form Ability to work collaboratively and build relationships Skill in using analytical software tools, data analysis methods and reporting techniques Skill in using computer applications including MS Office Ability to analyze, organize and prioritize work while meeting multiple deadlines Ability to work successfully as a member of a team and independently Ability to handle confidential information with discretion Preferred Skills: Demonstrated experience working with multiple external partners, agencies, and business lines to achieve campaign objectives and meet deadlines Demonstrated experience direct-to-consumer and/or paid digital marketing campaigns, including strategy, launch and post-implementation review Experience building and presenting post-implementation readouts on performance Experience with project management tools and visual dashboards (QuickBase and Jira a plus) Experience operating in Pods/Agile environment (i.e. Scrum-Methodology) Advanced proficiency with Excel (pivot tables and reporting, visuals, etc.) and PowerPoint Thorough understanding of acquisition channels and funnel tactics Strong relationship skills and ability to work across many different areas of the bank Organizational skills and ability to juggle multiple projects Experience writing creative briefs and interactions with/for internal and external agencies Analytical thinker; experience building test-and-learn strategies Team player; positive energy and attitude Customer Accountabilities: Creates integrated marketing campaigns that meet business and marketing strategies and objectives Gathers, integrates and interprets existing views of the target audience, including demographic, attitudinal, and behavioral data to create campaign kick offs and briefs Translates marketing objectives and consumer insights into communication strategy (benefit, offer, reason to believe RTB or proof points) Creates or contributes to an inspiring creative brief for media and creative agencies, evaluates creative campaigns and media strategies based on their impact on customer behavior Understands role of different media options and their impact on achieving marketing objectives, and oversees flawless execution of tactical media and creative plans Leads/interfaces and contributes to cross-functional marketing teams to deliver all elements of campaigns including, targeted and channel marketing Develops marketing strategies and plans; understands market and growth drivers, creates a vision of market, channel, and segment potential, develops value propositions and proof points that further our competitive advantage, and translates business strategies into marketing plans Delivers and monitors results; ensures stated objectives are delivered on plan (monitor/early indicators) and where required, takes corrective actions to achieve targets Analyzes past results and makes recommendations to maximize return on investment Evaluates effectiveness of in market activity – Post Implementation Review (including recommendations) Tells our Story – effectively communicates the results and sells the value of marketing Utilizes the best practices to manage projects in the most effective way (on time, on target, on budget) from initiation to completion Navigates through roadblocks by engaging key

stakeholders/sponsors Leads multi-functional teams through the project Tracks and manages budget against plan, meeting all financial reporting requirements Focuses and defines the problem to solve, engages resources across functional boundaries to gather data and insight, draws insight from data, making correlations and connections to deliver meaning from disparate sources of data Uses data combined with judgement and intuition to make recommendations and drive action Utilizes data to tell our story and make recommendations that are simple and concise Builds innovative solutions; actively contributes to driving the spirit innovation among the team, brings external thinking/ideas to problems Shareholder Accountabilities: Prioritizes and manages own workload to meet service level requirements for service and productivity Adheres to enterprise frameworks or methodologies that relate to activities for respective business area(s) Ensures respective

programs/policies/practices

are well managed, meet business needs, comply with internal and external requirements, and align with business priorities Consistently exercises discretion in managing correspondence, information and all matters of confidentiality; escalates issues where appropriate Protects the interests of the organization – identifies and manages risks, and ensures the prompt and thorough resolution of escalated non-standard, high risk issues Conducts internal and external research projects; supports the development/delivery of

presentations/communications

to management or broader audience Conducts meaningful analysis at the functional or enterprise level using results to draw conclusions, make recommendations, assess the effectiveness of

programs/policies/practices Monitors service, productivity and assesses efficiency levels within own function and implements continuous process/performance improvements where opportunities exist Applies subject matter expertise in the discipline, provides guidance, assistance and direction to others Actively manages relationships within and across various business lines, corporate and/or control functions and ensures alignment with enterprise and/or regulatory requirements Keeps abreast of emerging issues, trends, and evolving regulatory requirements and assesses potential impacts Maintains a culture of risk management and control, supported by effective processes in alignment with risk appetite Employee/Team Accountabilities: Participates fully as a member of the team, supports a positive work environment that promotes service to the business, quality, innovation and teamwork and ensures timely communication of issues/points of interest Provides thought leadership and/or industry knowledge for own area of expertise in own area and participates in knowledge transfer within the team and business unit Keeps current on emerging trends/developments and grows knowledge of the business, related tools and techniques Participates in personal performance management and development activities, including cross training within own team Keeps others informed and up-to-date about the status/progress of projects and/or all relevant or useful information related to day-to-day activities Contributes to team development of skills and capabilities through mentorship of others, by sharing knowledge and experiences and leveraging best practices Leads, motivates and develops relationships with internal and external business

partners/stakeholders

to develop productive working relationships Contributes to a fair, positive and equitable environment that supports a diverse workforce Acts as a brand ambassador for your business area/function and the bank, both internally and/or externally Who We Are: TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day, we deliver legendary customer experiences to over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to the Bank, those we serve, and the economies we support. We are guided by our vision to Be the Better Bank and our purpose to enrich the lives of our customers, communities and colleagues. TD is deeply committed to being a leader in customer experience, that is why we believe that all colleagues, no matter where they work, are customer facing. As we build our business and deliver on our strategy, we are innovating to enhance the customer experience and build capabilities to shape the future of banking. Whether you’ve got years of banking experience or are just starting your career in financial services, we can help you realize your potential. Through regular leadership and development conversations to mentorship and training programs, we’re here to support you towards your goals. As an organization, we keep growing – and so will you. Our Total Rewards Package

Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical and mental well-being goals. Total Rewards at TD includes base salary and variable

compensation/incentive

awards (e.g., eligibility for cash and/or equity incentive awards, generally through participation in an incentive plan) and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off (including Vacation PTO, Flex PTO, and Holiday PTO), banking benefits and discounts, career development, and reward and recognition. Learn more Additional Information: We’re delighted that you’re considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we’re committed to providing the support our colleagues need to thrive both at work and at home.

Colleague Development If you’re interested in a specific career path or are looking to build certain skills, we want to help you succeed. You’ll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities. Whether you have a passion for helping customers and want to expand your experience, or you want to coach and inspire your colleagues, there are many different career paths within our organization at TD – and we’re committed to helping you identify opportunities that support your goals.

Training & Onboarding We will provide training and onboarding sessions to ensure that you’ve got everything you need to succeed in your new role.

Interview Process We’ll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call. Accommodation If you are an applicant with a disability and need accommodations to complete the application process, email the TD Bank US Workplace Accommodations Program at USWAPTDO@td.com . Include your full name, best way to reach you, and the accommodation needed to assist you with the application process. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Our Values At TD we’re guided by our purpose to enrich the lives of our customers, communities and colleagues, and share a set of values that shape our culture and guide our behavior. In exchange for how our colleagues show up to help TD succeed, we are committed to delivering a colleague experience grounded in Impact, Growth and a Culture of Care. No matter where you work across TD, we empower you to make an impact at work and in your community, explore and grow your career and be part of our caring and inclusive culture.

Our Commitment to Diversity, Equity, and Inclusion At TD, we’re committed to fostering an environment where all colleagues are encouraged to bring their authentic selves to work, experience equitable opportunities, and feel respected and supported. We’re dedicated to building an inclusive workforce that reflects the diversity of the customers and the communities in which we live and serve.

Helping to Make an Impact in Communities – TD Ready Commitment TD has a long-standing commitment to help drive progress towards a more inclusive and sustainable future. That’s why we launched the TD Ready Commitment in 2018, now a multi-year North American initiative. Under the TD Ready Commitment, we are targeting a total of C$1 billion by 2030 in community giving across four key, interconnected drivers of change: Financial Security, Vibrant Planet, Connected Communities, and Better Health. It’s our goal to help support change, nurture progress, and contribute to making the world a better, more inclusive place for our customers, colleagues, and communities. Learn more:

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