Director of Marketing Media Analytics

2 weeks ago

Cleveland, United States The Sherwin-Williams Company Full time

Lead and manage a team of digital media analysts in developing and implementing measurement strategies to evaluate the effectiveness of digital media campaigns across various platforms.

1. Lead and manage a team of digital media analysts in developing and implementing measurement strategies to evaluate the effectiveness of digital media campaigns across various platforms.
2. Work with stakeholders to gather and interpret omni-channel marketing campaign objectives, developing appropriate measurement and analytical strategies; document and deliver results in alignment with those objectives.
3. Develop and maintain dashboards and reports to communicate key findings, trends and insights to stakeholders at all levels of the organization.
4. Assist Global Architecture Marketing with adoption of analytical best practices, utilization of common tools and analytic disciplines needed to gauge effectiveness of customer experiences to inform decisions required to drive sales and grow market share.
5. Manage and execute media mix modeling across Global Architecture Marketing.
6. Oversee and execute on the collection, analysis and interpretation of data from digital media channels including but not limited to social media, websites and mobile apps.
7. Evaluate market conditions and competitor data to identify emerging trends and recommend changes or additions to measurement and analytics strategies, tactics, and tool capabilities.
8. Stay abreast of industry trends, emerging technologies, and best practices in digital media analytics to drive innovation and continuous improvement.

FORMAL EDUCATION:

Required:

  • Bachelor's Degree

KNOWLEDGE & EXPERIENCE:

  • Required:
    • 7+ years of experience in digital media analytics, with a proven track records of success in interpreting complex data sets and delivering actionable insights.
    • Strong proficiency in analytics tools such as Google Analytics, Adobe Analytics, social media analytics platforms.
    • Demonstrated leadership experience, including the ability to mentor and develop a high-performing team.
    • Excellent communication skills with the ability to translate technical findings into actionable recommendations for non-technical stakeholders.
    • Experience with data management and visualization tools such as Snowflake, MicroStrategy, Funnel, Tableau, Google Data/Looker Studio and Funnel.
    • Must have the ability to build dashboard reporting within Tableau.
    • Experience with social media analytics, including pulling metrics for Facebook-Instagram, TikTok, Twitter, Pinterest, LinkedIn, Reddit and others utilizing native platforms and social media aggregation tools, experience with Sprout Social and/or Sprinklr is a plus.
  • Preferred:
    • Experience with Customer Data Platform integration into paid media campaigns
    • Dynamic Creative Optimization (DCO) execution experience
    • Proficiency with mobile measurement/attribution, specifically Kochava
    • Experience with advanced analytic methodologies

TECHNICAL/SKILL REQUIREMENTS:

  • Required:
    • Microsoft Office
    • Google Analytics
    • Tableau
  • Preferred:
    • Adobe Analytics

TRAVEL: 10%

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