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Marketing Director

4 months ago

Cleveland, United States Emerald Resource Group Full time

Role:

Director of Marketing

Lead the Charge in a Dynamic Industry

Our company, a leading manufacturer in the work truck industry, is seeking an experienced and passionate Director of Marketing to spearhead our strategic direction and day-to-day operations. You will oversee a talented team, driving the development and execution of impactful marketing initiatives across all channels.

Role Highlights: Shape and execute digital experiences, manage marketing campaigns, and oversee tradeshows. Revitalize marketing strategy leveraging strengths in print, traditional, and third-party e-commerce. Objectives:

Increase customer "share of wallet" Increase Market Share in brick and mortar and digital channels. Drive positive brand association. Increase "pull through" demand. Key Responsibilities:

Develop and implement a comprehensive marketing strategy that leverages our current strengths while embracing innovative digital approaches. Design and implement user-centered digital experiences (UX) that resonate with multiple, distinct target audiences, solve customer issues, and drive growth. Manage all digital, print, tradeshow, and account-driven marketing initiatives. Oversee content management across online sales channels, ensuring consistent messaging and brand identity. Lead the execution of effective digital marketing campaigns, including social media, paid advertising, and SEO. Develop and execute engaging email marketing campaigns that drive conversions and generate leads. Produce and manage large-scale tradeshow exhibits that effectively showcase our products and solutions. Analyze marketing data and metrics to track performance and identify areas for improvement. Build strong relationships with key stakeholders, including sales, product development, and leadership teams. Foster a collaborative and results-oriented marketing culture. The Ideal Candidate:

Proven marketing leader: 4+ years of leadership experience with a successful track record of driving marketing initiatives and achieving business goals. Strategic thinker: Possesses a talent for developing and executing comprehensive marketing plans across channels. Digital marketing expert: Extensive experience with user-centered design, digital campaign management, content management, email marketing, analytics, and Adobe Creative Suite. Results-oriented: Demonstrated ability to implement projects on time at a competitive cost, exceeding expectations with measurable outcomes. Excellent communication: Articulate and persuasive communicator with exceptional written and verbal skills, adept at presenting ideas to diverse audiences. Collaborative and adaptable: Thrives in a fast-paced environment, readily adapts to change, and enjoys working cross-functionally with various departments. Passionate about the industry: A genuine interest in the work truck industry and a desire to contribute to the success of a leading manufacturer. Minimum Qualifications:

Bachelor's degree in business administration, marketing, communications, or a related field. (Master's degree preferred, but not required). 8+ years of marketing and/or sales experience. Experience managing multiple teams. Benefits:

Competitive salary and benefits package. Opportunity to work in a dynamic and growing industry. Collaborative and supportive work environment. Be a part of a team that is passionate about making a difference. Attention Employers

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