Marketing Associate

3 weeks ago

Cleveland, United States McCarthy, Lebit, Crystal & Liffman Full time
Job DescriptionJob Description

We are seeking a Marketing Associate to join McCarthy Lebit’s Marketing team. The Marketing Associate will report directly to the firm’s Director of Marketing and will play a key role in supporting the firm's marketing efforts and promoting the firm’s brand across various channels through traditional content marketing. This is a full-time position, based in our firm’s downtown Cleveland, OH office.


Primary Responsibilities:

· Work with the Marketing Committee, as well as firm leadership, to propose, implement, and execute annual marketing and business development initiatives.

· Assist in the development and implementation of marketing strategies to promote the firm's services and enhance brand awareness.

· Pitch, curate, and schedule content for the firm’s content calendar.

· Monitor the firm’s website and social media engagement.

· Manage and coordinate the production and assembly of marketing materials, including print collateral, digital materials, and promotional items.

· Fulfill the Marketing Department’s responsibilities for the onboarding process of new hires.

· Aid in the submission of award recognition nominations and in announcing annual selections.

· Assist in planning and executing marketing related events as well as firm events.

· Collaborate with the Director of Marketing on all website and advertising projects.

· Utilize the Marketing Department’s print production resources to produce collateral materials.

· Manage the internal newsletter, from conceptualization to distribution.

· Email marketing campaign deployment, such as newsletters and legal advisories.

· Assist with the development and maintenance of the firm’s marketing database, mailing lists, and email distribution groups.

· Participate in Marketing Committee meetings, prep materials and take detailed meeting notes.

· Monitor competitive activities and stay current with legal industry trends.

· Perform other duties as assigned.



Requirements

· Must have a Bachelor’s degree in Marketing, Business, or another related field.

· 0-4 years of related experience is required; or equivalent combination of education and professional work experience will suffice.

· Working knowledge of client relationship management software and Microsoft based office software (Word, Excel, Outlook, PowerPoint) is required.

· Experience with digital media management software – WordPress, Monday.com, Zoho, etc. – and/or proven aptitude to embrace new technology and learn new software platforms.

· Strong analytical and communication skills, both oral and written.

· Proficient copywriting, proofreading, and editing ability to assist in translating complex topics into engaging content.

· Excellent organizational and project management skills, with ability to be detail-oriented and prioritize multiple tasks and projects with strict deadlines.

· Ability to work independently and collaboratively in a fast-paced environment.

· Knowledge of content marketing, social media platforms, and Google Analytics is preferred.

· Creative and analytical mindset with an exceptional attitude to meet the needs of the Marketing Department.

· Ability to lift 30 pounds



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