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Senior Market Research Specialist

2 months ago

Omaha, United States Omaha Public Power Full time

Responsibilities The Senior Market Research Specialist is responsible for consulting with business partners and then designing, conducting, and analyzing market research studies to support the utility's strategic planning, product development and overall customer engagement efforts. This role may work independently and/or with vendors on projects and is ultimately accountable for identifying insights and consulting with business partners about how to understand and use results. This role must stay up to date on both existing and emerging research techniques as well as overall utility industry trends and dynamics. Responsible for primary (including qualitative and quantitative) and secondary research activities to provide information for management decision-making. Research includes performance measurement/customer satisfaction; demand analysis; design and pricing strategy development for new and existing products; internal process improvement and advertising awareness. Benchmark OPPD customer perceptual data against other electric utilities and over time. Prepare research plans based on known research needs and objectives. Conduct research in alignment with budget considerations. Consult with internal decision makers to identify the business decisions to be made and design appropriate research methodologies utilizing proper sampling theory and appropriate multivariate statistical techniques. Analyze data using appropriate statistical tests. Interpret findings and make recommendations for action based on research findings. Support administration of ad hoc customized research. Provide on-going tracking processes to measure performance of day-to-day service provision and responsibility for OPPD's corporate customer satisfaction performance metric. Monitor changes in technologies, competitive intelligence and industry developments that may impact existing and potential future programs. Brief leadership on the impact of the activities. Build relationships with internal clients and external vendors. Utilize communication and report writing skills to effectively communicate findings, conclusions, and business implications to facilitate optimal client decision making. Pre-qualify, select, and manage vendors to assure timely and cost-effective data collection. Establish timeframe demands between clients and vendors and negotiate timing and cost differences. Manage multiple projects simultaneously. Assist in the selection and development of a competent and effective staff in support of corporate strategic objectives. Power Panel - Online research panels. Manage OPPD Power Panels. Ensure that the residential and business panelists are engaged at a regular cadence. Work with Panel host to manage member recruit and refresh. Communicate research outcomes and insights to internal OPPD clients. Voice of the District Platform (VoD) Foster a continuous working relationship with VoD platform owners in Product Development & Marketing. Achieve and maintain proficiency in using the VoD platform to conduct and analyze primary research including proper sampling, analysis and reporting techniques. Provide research consultation to VoD power users within OPPD. Qualifications Required: Bachelor's degree in marketing and/or Business Administration or five (5) years of experience in a related field. Experience in advanced research techniques including experimental design, analysis of variance, regression, tradeoff analyses such as choice models and conjoint analysis, data modeling and focus group moderation. Strong analytical skills. Leadership skills. Presentation skills. Desired: Advanced degree in Marketing, Research and/or Business-related area. Knowledge of OPPD operations. Work will be performed in a modern office environment amid normal conditions of dust, odors, fumes, and noises. Must have the ability to: work on multiple tasks at one time; work under stressful situations; operate a computer and other office equipment; move about the Company and interact with all levels of the Company. Additional physical requirements include but are not limited to the following: Sitting at a desk for more than one hour at a time; keyboarding; ability to see information in print and/or electronically. Closing Statement At Omaha Public Power District , we’re passionate about three things: power, the people who make it, and the people who rely on it. WE ARE: Where the Light Starts. OPPD is the 12th-largest public power utility in the U.S., serving over 850,000 people across 5,000 square miles and 13 counties. WE’RE COMMITTED TO: Each other and the people we serve. This commitment drives us. We’re dedicated to providing our communities with affordable, reliable, and environmentally sensitive energy services today, tomorrow, and well into the future. OUR JOB: To provide power with a purpose. We have real impact - on people’s lives, on the environment, and on the future of energy. We’re always looking for bright, capable people who want an opportunity to lead from where you are—wherever you are—and know that your ideas will be heard. If you want to be a source of real, positive change for the community and the people who live in this region, then working for a company acknowledged for caring about these same things is likely a priority for you as well. Safety: Promotes and adheres with the District's Safety Manual. Performs all work in the safest manner and stops work if safety related issues exist to people, equipment and plant/department. Analyze, report, and recommend solutions for all safety concerns to appropriate leadership. Compliance: Understands, maintains knowledge, and complies with all OPPD policies, procedures, and applicable Federal and State laws and regulations. Communication: Promptly review and apply Corporate, Business Unit, departmental and team specific communications. Design, deliver and reinforce effective communications as required by role. Continuous Improvement: Research and identify improvement opportunities related to work practices, procedures, documentation, tools or equipment. Applies improved work methods in the execution of work. Fiscal Accountability: Adheres to all budget and expense policies and procedures. Provide input to Manager on budget design as necessary. Effectively cares for all corporate property, tools and equipment in order to minimize cost. Cross Functional Working Relationships (CFWR): Identify opportunities to work collaboratively with peers and other work groups, exhibit professional behavior, and promote positive working relationships. Work Assignment: Nothing in this job description restricts management's rights to assign or reassign duties and responsibilities at any time. Org Marketing Statement EOE: Protected Veterans/Disability Salary: S-Level 4 - Minimum: $86,386. How To Apply Apply online at www.oppd.com before September 11, 2024. Recruiter: Angie Case - acase@oppd.com #LI-AC PLEASE NOTE: Your application has not been submitted unless you have applied for a specific requisition. If you have not chosen a specific opening, your application will remain in 'DRAFT' form and will not be viewed by our Human Capital staff. #J-18808-Ljbffr