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Marketing Strategist

3 months ago

Honolulu, United States System One Full time

The Marketing Strategist supports the ECS (Enterprise Creative Solutions) Account and Creative teams by helping to identify and clarify messaging opportunities at the onset of advertising projects, and by ensuring alignment throughout the development process. Leads or contributes to the campaign briefing (ONE Brief) process by leveraging competitive analysis and industry trend insights. Identifies competitor and product positioning in the market, current messaging and opportunities, best practice standards, and other research to propose actionable insights that should strengthen creative performance and account growth. Duties & Responsibilities Working in conjunction with Account, identify and develop messaging opportunities that products from the competition, leverage our competitive advantages, advance LOB strategy, and achieve performance gains. Communicate these opportunities to Account and Creative via the campaign briefing (ONE Brief) process to assist in creative direction. Partner with internal research and competitive intelligence groups and external research vendors to develop subject matter expertise for assigned segments, products, and bank’s lines of business, then collect, interpret, generate, and disseminate actionable insights to ECS. Collaborate with internal testing and measurement teams to determine effectiveness of product positioning and messaging in creative pieces and provide feedback. Develop test plans based on client goals in partnership with Account, where a client need exists. Collect, interpret and integrate data on channel and segment demographics, personas, statistics and performance. Monitor client strategy implementation, provide feedback and create ECS point of view documents. Work with Senior Market Research Strategists, Senior Management and Account teams to determine research needs for clients, increasing ECS value. Stay current on industry trends, competitive information and requested market research projects to strengthen our strategic expertise. Contribute to agency library of marketing samples and information on current market positioning and messaging opportunities for existing and emerging/potential products, markets, channels and segments. Participate in ongoing education to build business acumen and assist in educating ECS on evolving business, competitor and best practice trends. Skills & Qualifications Solid understanding of the financial services industry and advertising/media channels, for example digital and printed ads/collateral, direct mail, email, social media and/or experiential events. Exceptional written, oral, and presentation communication skills, particularly the ability to concisely convey strategic direction. Proven ability to interpret data and express implications of analysis. Detail oriented with the ability to see how the details fit into the overall, bigger picture. Demonstrated ability to effectively collaborate with a variety of agency functions and individual personalities. Familiarity with industry tools preferred, i.e. Competiscan, Mintel, eMarketer, Persado, desk research, etc. High level of proficiency in Word, Excel and PowerPoint. Education & Experience Bachelors degree or equivalent work experience. 5+ years conducting statistical research and quantitative analysis for clients in support of the development of effective marketing programs. To Apply Diversity Inclusion & Customer Service Statement TeamPeople is an organization dedicated to providing superior customer service. Outstanding customer service encompasses everything from performing the technical, creative and operational aspects of our jobs to the best of our ability, to going the extra mile to assist our customers and colleagues in any way. We respect, value and celebrate the unique attributes, characteristics and perspectives that make each person who they are. We also believe that bringing diverse individuals together allows us to collectively and more effectively address the issues that face our customers. It is our aim, therefore, that our partners, strategies and investments reflect these core values. TeamPeople is dedicated to providing superior customer service and is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, age, national origin, disability, family care or medical leave status, genetic information, veteran status, marital status, or any other characteristic protected by applicable federal, state, or local law.

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