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Digital Marketing Strategist

4 months ago

Pittsburgh, United States Agpittsburgh Full time

Serve as a key player in the research and development of new digital marketing products and the technologies needed to support them.

Maintain strong knowledge of business structure, technology infrastructure platforms, existing technologies, business applications, and future technologies to effectively facilitate collaboration within each department.

Collaborate with sales and marketing project leads to carry out responsibilities associated with the development of digital marketing products. Responsibilities include business strategy, pricing, process, reporting, etc.

Assist with the development and execution of AlphaGraphics in the Cultural District’s marketing strategy and contribute to lead generation efforts.

Provide proactive communication to all parties involved in the project throughout each project lifecycle.

Manage project timelines and budgets.

Catalog and maintain applicable policies and procedures.

Develop support materials to assist with the sales process.

Oversee management of resource files and ensure proper archiving.

Manage and educate internal and contracted resources as required.

Develop and execute marketing strategies for SEO, SEM, social, web, and email marketing campaigns.

Monitor, analyze, and report on campaign performance.

Develop content (written and graphic) for social, web, and video channels.

Assist with the execution of variable, automated, multi-channel campaigns by assisting Sales and Marketing teams with the development and implementation of campaign strategies.

Monitor, analyze, and report on campaign performance.

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