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Senior Product Marketing Manager

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Atlanta, United States Endeavor Full time

The Challenge We are seeking an experienced Senior Technical Product Marketing Manager with a focus on privacy management to join our dynamic team on the Privacy & Data Governance cloud. As the Senior Technical Product Marketing Manager, you will play a pivotal role in shaping and executing the go-to-market strategy of our core privacy line of business.

This role requires technical product marketing expertise, a deep understanding of buyer personas, messaging frameworks, and privacy regulations. You will work closely with cross-functional teams including

product management, sales, customers and our broader marketing team.

You will l

everage both technical and storytelling skills to create messaging, drive content, and launch products to build pipeline and ensure customer success and product adoption.

Your Mission

Develop core bill of materials for our privacy management solutions within the Privacy & Data Governance cloud.

Collaborate with Product Management to define and build customer facing roadmaps, launch new products, and release feature updates and enhancements.

Conduct market research and customer interviews to understand privacy-related pain points and user needs, translating them into market requirements and messaging.

Collaborate with Global Demand Generation to create targeted campaigns and content that educates customers about our solutions and drives revenue.

Lead the creation of sales enablement materials to empower our sales teams with the knowledge and tools needed to effectively sell the benefits of our products.

Stay up to date with industry trends and emerging technologies, positioning our company as a thought leader in the space.

Develop and own the go to market strategy for our core Privacy Management line of business within the Privacy & Data Governance Cloud.

Be the voice of the customer, understand your target persona, their unique pain points and how our solutions can help them, by partnering with sales and attending customer calls.

Monitor global privacy regulations and industry best practices, providing insights and recommendations to ensure competitive positioning.

Partner closely with the OneTrust Centers of Excellence to ensure we deliver on our commitment to customers of same-day regulatory response.

Define the messaging & positioning for OneTrust’s products and solutions to communicate core value propositions and how our tools help customers solve problems.

Develop internal content and assets, presentations, training, competitive analysis, and other collateral to enable the sales team.

Develop external content like videos, data sheets, webinars, and other assets that resonate with OneTrust’s global customer base.

Work with solutions engineering teams to develop and maintain product demos.

Work with product management to understand and define product requirements and roadmap.

Partner with demand generation to define and execute timely campaigns based on market events and business priorities to build awareness and pipeline.

Own the coordination and execution of product launches for new products, solutions, features, and positioning.

Engage with customers to gain insights and feedback through different channels such as demos, QBRs, and customer advisory boards.

Present at both OneTrust-hosted and industry events and in customer calls and demonstrations

You Are

Experience simplifying complex technical concepts into clear, digestible content for less technical audiences.

Ability to understand how technology solves market problems and can translate solution value into a clear message.

Experience in developing robust and compelling messaging guides.

Experience owning and defining go-to-market plans for multiple products or solutions.

Ability to use data and analytics to drive decision making and experience defining and delivering against measurable marketing metrics.

Proven track record of successful product launches and enabling a direct sales team

Ability to manage multiple products and cross-functional initiatives.

Excellent communication, presentation, writing, editing, and project management skills.

Passion for working in a lean, fast-paced organization and ability to work under tight deadlines.

Proven track record of speaking in front of and influencing internal, external, and global audiences.

BA/BS degree in marketing, business, or engineering equivalent

7+ years of

product marketing or product management

experience at a SaaS or other high-tech company

Experience partnering closely with product teams to define roadmaps and bring features to market.

Confident leader with the ability to define and execute go to market initiatives with minimal guidance among multiple goals and priorities.

Experience in the data privacy space.

A technical background based on degree (i.e. engineering or computer science) or experience applying complex technical concepts in practice

Technical product experience like sales engineering or implementation

Proven, hands-on experience developing a variety of collateral including pitch decks, demos, data sheets, videos, and webinar/event content.

Worked at a privacy, security, compliance, or data governance software company previously in similar capacity

Pragmatic or Product Marketing Alliance certification

IAPP certification

(CIPP/M CIPP/E)

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