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Marketing Specialist

4 months ago

Myrtle Beach, United States Meritage Homes Full time
Responsibilities

Meritage Homes is seeking a Marketing Specialist for our Coastal Carolinas Division. The position will be based in Myrtle Beach, South Carolina.

In collaboration with regional marketing leadership and division leadership, the Marketing Specialist will develop and implement the annual marketing plan to contribute to the successful achievement of the division's business plan goals.

Responsibilities
* Plan and execute local marketing initiatives and sales tools for incentive promotions, community marketing, and agent outreach to support the sales effort for existing communities.
* Oversee new community marketing activities to ensure successful new community openings; responsibilities include building and managing vendor relationships and coordination of signage, messaging, model merchandising, sales center installation and special events as well as regular site visits.
* Effectively plan and execute local rollout of national marketing initiatives to maximize results for the division as well as the company.
* Effectively implement the company's national agent program and develop local strategy for agent outreach efforts including messaging and event planning.
* Maximize division's brand awareness and perception with key targets; build relationships and consistently execute to brand standards.
* Track and analyze results of marketing initiatives to ensure effective ROI; Leverage reporting tools and data to inform future marketing strategies.
* Create, audit and maintain community web presence on Meritage Homes website; ensure content is compelling and up to date.
* Draft local press releases to generate positive news coverage.
* Participate in key meetings as requested; assume responsibility for assigned action items and proactively provide progress updates through completion.
* Monitor actual expenses vs budget for project marketing, model furniture and advertising.
* Responsible for departmental administrative tasks including vendor set-up and invoice coding/processing/tracking.
* Support divisional, regional and national marketing initiatives including special projects as requested.

Qualifications

Qualifications
* Bachelor's degree in Marketing or related field
* 3+ years of marketing experience, preferably in homebuilding or real estate
* Excellent written, verbal and interpersonal communication skills with strong attention to detail; ability to copywrite, edit and proofread materials for grammar and content
* Strong technical aptitude and advanced computer skills with proficiency in MS Office applications (Outlook, Word, PowerPoint and Excel), eblast systems, photo editing and website content management; Adobe Creative Suite applications a plus
* Highly organized and flexible with the ability to prioritize multiple projects and meet deadlines, often with frequent interruptions and changing circumstances, in a high-volume, fast-paced work environment
* Strong team player with ability to work well within cross-functional teams
* Flexibility to attend some evening and weekend events as needed

Overview

Are you looking for an incredible career opportunity? Then Meritage Homes is the place for you From the homes we build to the careers we offer, we believe in quality. Meritage Homes is the ENERGY STAR Partner of The Year in Sustained Excellence for being a leader in protecting the environment and advancing energy efficiency in homebuilding. We are looking for candidates who are excited about furthering their careers, as well as being a part of an organization that helps people live happier, healthier lives. With over 100,000 homes built, Meritage Homes is looking for professionals who are self-starters and want to help our organization grow by providing new and innovative ideas.

When joining Meritage Homes, you and your career can benefit in several ways, including:

  • A work environment that encourages creativity and innovative ideas from every level
  • An organization that lives by its core values everyday
  • Team atmosphere where every individual is considered a vital asset
  • State of the art technology to provide an optimal working environment
  • A competitive pay structure
  • Strong benefits
  • Flexibility in work-life integration
  • Team-oriented environment where all individuals play an integral role in the company
  • Opportunity to further your career in a growing national organization
  • Maintain a competitive drive to be the best

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