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Enrollment Specialist/Marketing Manager

2 months ago

Myrtle Beach, United States The Learning Station Child Development Center Full time
Job DescriptionJob DescriptionSalary: $20-$25

Job Title: Enrollment Specialist and Marketing Manager
Location: The Learning Station, Myrtle Beach, South Carolina
Job Type: Full-Time
About Us: The Learning Station is a nurturing and dynamic environment dedicated to providing high-quality early childhood education. We are seeking a motivated and experienced Enrollment Specialist and Marketing Manager to join our team. This dual-role position will focus on managing enrollment processes while developing and implementing effective marketing strategies to attract and retain families.

 

Key Responsibilities:
Admissions/Enrollment Specialist:

  • Oversee the enrollment process for new families, from initial inquiry through the completion of registration.
  • Conduct informational sessions for prospective families when needed, addressing questions and providing detailed program information.
  • Maintain and manage enrollment records, ensuring accuracy and confidentiality.
  • Coordinate with staff to ensure smooth onboarding and transition for new families.
  • Develop and implement strategies to maximize enrollment and maintain optimal class sizes.
  • Manage our CRM system (Intellikids)

Marketing Manager:

  • Create and execute comprehensive marketing plans to promote the center’s programs and services.
  • Develop and manage digital marketing campaigns, including social media, email marketing, and website content.
  • Design and produce marketing materials such as brochures, flyers, and advertisements.
  • Monitor and analyze marketing campaign performance, adjusting strategies as needed to achieve goals.
  • Build and maintain relationships with local community organizations, schools, and businesses to enhance visibility and drive referrals.

Qualifications:

  • Experience in admissions/enrollment and marketing, preferably in a child care or educational setting.
  • Strong understanding of early childhood education and family engagement.
  • Excellent communication and interpersonal skills.
  • Proficiency in digital marketing tools and platforms, including social media and content management systems.
  • Ability to work independently and manage multiple projects simultaneously.

Preferred Skills:

  • Experience with customer relationship management (Intellikids/ProCare) software.
  • Knowledge of local community resources and networks.
  • Creative and strategic thinking with a passion for early childhood education.

Benefits:

  • Competitive salary.
  • Health, dental, and vision insurance.
  • Paid time off and holidays.
  • Professional development opportunities.
  • Supportive and collaborative work environment.

Application Process: Interested candidates should submit a resume and cover letter outlining their qualifications and experience.
The Learning Station is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.