Director of Brand/Growth Marketing

1 month ago

Little Chute, United States Trilliant Food & Nutrition Full time
Description

About Us:

Trilliant Food and Nutrition, located in Little Chute, WI is a state-of-the-art, vertically integrated production facility that has been a pioneer in the U.S. specialty coffee market since 1979. We have used our years of experience and skill in the traditional coffee segment to produce one thing: great coffee. Our facility features the most current, high-speed equipment to support our commitment to quality, value, speed-to-market, and innovation.

Horseshoe Beverage Company, located in Neenah, WI is a leading ready-to-drink beverage manufacturer focused on providing consumers with an outstanding beverage experience wherever, whenever. Leveraging industry-leading talent, state-of-the-art equipment, and our vertically integrated supply chain, we strive to be at the forefront of beverage innovation each day and deliver the highest quality beverages to our customers first.

The teams at Trilliant and Horseshoe come to work each day with relentless energy, enthusiasm, and a promise to enhance the beverage experiences of millions of people. We invite you to explore opportunities at Trilliant or Horseshoe, to see if your talents and career aspirations may fit with our openings.

Diversity and Inclusion at Trilliant and Horseshoe:

We believe talented, great people are the building blocks of our success. We believe in finding the right people, with the right attitude, and providing them with opportunities to excel.

Position Overview:

The Director of Brand/Growth Marketing will lead the development and execution of comprehensive brand strategies to drive growth and enhance brand equity. This individual will be responsible for overseeing brand management, product innovation, and cross-functional collaboration to ensure alignment with organizational goals. The Director will take ownership of brand performance, P&L management, and long-term strategic growth.

Responsibilities:

Brand Strategy Leadership:
  • Develop and implement long-term brand strategies to drive growth, innovation, and brand equity.
  • Oversee the creation and execution of strategic marketing plans, including brand positioning, activation, and market expansion initiatives.
Brand Activation and Communication:
  • Lead collaboration with Creative Services, Sales, R&D, and external agencies to ensure cohesive brand messaging across all channels.
  • Direct the development and execution of high-impact promotional and advertising campaigns that elevate brand visibility and engagement.
Product Portfolio & Innovation:
  • Oversee product portfolio management, driving innovation and identifying opportunities for product improvements or new product launches.
  • Evaluate and optimize product positioning, renovation, and margin enhancement opportunities.
P&L and Budget Management:
  • Take ownership of brand P&L, delivering margin and profitability targets.
  • Oversee the optimization of marketing budgets, ensuring resource allocation aligns with brand goals and maximizes return on investment.
Sales and Market Development:
  • Partner closely with Sales to ensure that brand strategies translate into successful retail initiatives and sales growth.
  • Lead the development of sell-in materials and retail activation plans to support revenue growth.
Market Research & Consumer Insights:
  • Drive consumer and market research efforts to inform brand strategies and product development.
  • Monitor market trends, competitive landscape, and consumer behaviors to proactively adjust strategies and identify new opportunities.
Cross Functional Team Leadership and Development:
  • Lead and mentor high performing teams, fostering a culture of innovation, accountability, and cross-functional collaboration.
  • Serve as a strategic thought leader and advocate for brand initiatives within the organization.
For you to be successful in this role...you must be...
  • A consumer first: The consumer guides our decision-making process. We solve for their needs through our customers. It all begins with them.
  • An owner: The performance of the brand management starts with you; however, you also influence the organization. One individual's actions can shape or make change across the organization.
  • A farmer: We are building for the future. It takes hard work and a humble attitude. Start small, plant ideas, anticipate change, adapt, and grow to harvest success in the future.
  • A teammate: We want to go far, not "just" fast. To go far, we must go together.
  • An entrepreneur: Embrace risk and be willing to fail. The greatest ideas often come from learning from failures.
  • Persistent: If we are moving fast, taking calculated risks, and striving for excellence, we will face adversity. You must be able to get back up and persist.
Qualifications:
  • Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
  • 7-10+ years in brand management, with a proven track record of success in a leadership role, preferably in consumer packaged goods (CPG).
  • Extensive experience with P&L management, product innovation, and cross-functional team leadership.
  • Ability to manage multiple projects and priorities simultaneously.
Hours, Location and Pay:

We offer a competitive base pay rate and comprehensive benefits package for full-time employees. This position works out of our Little Chute, WI facility on a Monday - Friday schedule.

Physical and Mental Demands:
  • While performing the duties of this job, the employee is frequently required to sit, hear, use hands to type data, use a personal computer and telephone. This employee may occasionally have to operate business machines and lift and/move up to 50 pounds.
  • Specific vision abilities required in this job include close vision and the ability to adjust focus. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
  • Mental demands include multi-tasking, decision making, problem solving, comparing, copying, computing, compiling, analyzing, coordinating, and synthesizing data.
  • Potential for exposure to chemicals, heights, loud noises, mechanical equipment, wet environments, and other potential hazards exists.
Safety Statement:

At Trilliant and Horseshoe, safety is every employee's first responsibility. We expect all employees to adhere to all safety practices, have the moral courage to stop other individuals from performing unsafe acts, and immediately report unsafe conditions.

Disclosures:
  • The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.
  • Responsible for following food safety/regulatory policies and procedures, executing responsibilities as identified in standard operating procedures, and reporting food safety/regulatory concerns to the Production or Quality Manager.
  • Trilliant Food & Nutrition and Horseshoe Beverage Company are Drug Free Workplaces. All applicants are subject to a drug screen and background check as a condition of employment.
  • Trilliant Food and Nutrition and Horseshoe Beverage participate in the E-Verify process.
  • EEO/AA including Vets and Disabled
  • If you need a reasonable accommodation for any part of the employment process, please contact us by email at HR@trilliantfood.com and let us know the nature of your request and your contact information.
  • Trilliant Food and Nutrition and Horseshoe Beverage are Equal Opportunity Employers.
  • The principles of the OECD and UN have been taken into consideration and used as guidance in our human rights practices and procedures.

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