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Brand Marketing, Senior Manager
3 months ago
Exciting opportunity to lead marketing strategy and execution for LG’s largest home appliance category
Are you Entrepreneurial? Consumer-centric? Have a high digital acumen?
If you thrive in a highly visible, dynamic, fast-paced environment, and are looking to make an impact, create best-in-class marketing content, and build a strong culture, then come join the LG home appliance team
GENERAL DESCRIPTION
We are currently seeking a creativeSenior Manager of Brand Marketingto join our dynamic marketing team in Englewood Cliffs, NJ. This position is responsible for developing and managing comprehensive communications programs, and plays a pivotalrole in implementingintegrated marketing communications plans that drive business segments.
PRINCIPAL RESPONSIBILITIES
Develop communication strategies for each major product sub segment; Prioritize message points for each sub segment, and prioritize sub segment communication across entire business unit
Implement integrated marketing plans to drive business segment results and extend core communication strategies across all elements of marketing mix, including advertising, online, in-store, PR and consumer activation / promotional platforms.
Work closely with cross-functional integrated marketing team for business segment, including key Product Management counterparts, HQ personnel and functional personnel across In-Store Marketing, Digital Marketing, PR, Consumer Activation / Sponsorship functional areas.
Handleday-to-day tasks in development of best-in-class product launch and promotion programs.
Develop annual communications plan (and adjustments throughout calendar year as necessary)
Develop, report on and manage to annual as well as project budgets.
REQUIREMENTS
An Undergraduate Degree is Required,
An MBA is desired;
A minimum of 5years experience in consumer marketing or closely related field;
Experience in traditional brand management function strongly desired;
Industry experience may vary fromconsumer durable goods to consumer luxury goods;
Up to 25% travel as needed.
How To Apply:
We’d love to see your resume, but we don’t need it to have a conversation. Send an email to me (at) Shumit.ahmed@lge.comand tell me why you’re interested. Or, if you do have a resume ready, apply here …
LG Electronics, USA Inc., LG Mobile Research USA LLC, LG Electronics, Alabama, inc., LGEVUand Zenith Electronics LLC provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Further, the Company takes affirmative action to ensure that applicants are employed and employees are treated during employment without regard to any of these characteristics.
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