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Marketing Automation Specialist

2 months ago

Pella, United States Lely Holding Full time

The Marketing Automation Specialist plays a key role within the Lely North America Marketing team, supporting the Regional Teams in developing and implementing professional marketing and lead-generating processes with our Lely Center distribution partners for effective and optimal performance. The Marketing Automation Specialist will be customer-obsessed, always looking to improve our methods for delighting the customers through every step of the buyer’s journey. This hybrid position requires approximately 50% travel per year. Travel may be domestic and/or international via car or plane. Main Tasks

Essential Duties and Responsibilities: Provide support to each of the Regional Teams and Lely Center distribution partners in the implementation, utilization, and process improvement of the Lely CRM program (Hubspot). Optimize the lead conversion process in conjunction with providing bottom-of-funnel (BOFU) marketing process support. Facilitate ongoing dialogue for continuous improvement opportunities for programs and processes. Work jointly with LNA Marketing to create and align a two-way dialogue regarding marketing initiatives and field opportunities. Implement lead acquisition strategies mapped to the marketing automation software (Hubspot). Qualifications: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. Education and/or Experience: Bachelor's Degree in marketing, business administration, ag-business, or related field. Proven work experience in lead acquisition strategy development and CRM background. Advanced Proficiency in PC-networking, Microsoft Office Suite, Outlook, Presentation Software, and Communication and Collaboration Tools. Key Skills and Abilities: Team player who inspires a team culture. Strong organizational skills and attention to detail. Successful verbal and written communicator, adapting communication style to the audience in person or online. Ability to build external third-party knowledge (“train the trainer”). Collaborative and approachable spirit Customer Service Experience CRM program configuration, introduction, and implementation experience. Change Management Experience Business Development Experience Ability to compile, analyze, and communicate data. Strong analytical and problem-solving skills. Our Organisation / The Department

Who we are: Vision, Mission, and Core Values: Our Vision : A sustainable, profitable, and enjoyable future in farming. Our Mission : We create innovative solutions that help our customers excel in sustainable milk production to feed the world. Our Core Values : Lely has 5 core values. Values that guide us in how we behave in dealing with others. On the work floor among colleagues, interacting with our customers, at meetings with our business partners, and when dealing with the press; independent of place and time we show our values through our actions. Innovation : We change traditions by continuously seeking new ideas for positive change. Passion : We love what we do and are passionate to support our customers. Progress : We grow because our people are motivated to improve and move forward. Respect : Our focus is the well-being of people, animals, and the environment. Honesty : Being truthful and fair is essential in our way of working. Equal Opportunity Employer: Lely provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

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