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Content Marketing Specialist

3 months ago

Arlington, United States PGLS Full time

Company Overview

Piedmont Global Language Solutions (PGLS) is a language service company that specializes in providing translation, localization, interpreting, and language training. Our mission is to advance the global mission and interests of our partner businesses and institutions by delivering comprehensive multilingual solutions to promote equity, commerce, and security.

Job Overview

PGLS is seeking a talented Content Marketing Specialist to join our dynamic team. The ideal candidate is passionate about languages, culture, and communication, with a proven track record of creating engaging content that drives brand awareness and generates leads. Reporting to the Marketing Manager, the Content Marketing Specialist will play a pivotal role in developing and executing content strategies to promote PGLS's services, establish thought leadership, and engage our target audience across various channels.

Job Responsibilities

  • Content Strategy Development: Collaborate with the marketing team to develop comprehensive content strategies aligned with business objectives, target audience personas, and industry trends.
  • Content Creation: Produce high-quality, engaging content in various formats, including blog posts, articles, whitepapers, case studies, infographics, videos, and social media posts.
  • SEO Optimization: Optimize content for search engines to increase organic visibility and drive website traffic. Conduct keyword research, optimize meta tags, and implement on-page SEO best practices.
  • Content Distribution: Develop and execute multi-channel content distribution plans to maximize reach and engagement. Distribute content through PGLS's website, blog, email newsletters, social media platforms, industry publications, and partner channels.
  • Lead Generation: Create compelling calls-to-action (CTAs) and landing pages to convert website visitors into leads. Implement lead generation strategies such as gated content, email opt-ins, and content upgrades.
  • Performance Analysis: Monitor and analyze content performance metrics using tools like HubSpot, Google Analytics, SEMrush, and social media analytics. Provide insights and recommendations for optimizing content effectiveness and improving ROI.
  • Thought Leadership: Position PGLS as a thought leader in the language services industry by contributing insightful content on industry trends, best practices, and innovations. Seek opportunities for guest blogging, speaking engagements, and media outreach.
  • Operational Support: Provide internal marketing support to various departments.

Qualifications

  • Bachelor's degree in Marketing, Linguistics, Communications, Journalism, or a related field.
  • Proven experience in content marketing, preferably in the language services industry or a related field.
  • Exceptional writing and editing skills, with a keen eye for detail and grammar.
  • Strong understanding of SEO principles and best practices.
  • Proficiency in content management systems (CMS) such as WordPress.
  • Familiarity with marketing automation tools (e.g., HubSpot), design tools (e.g., Canva, Adobe Suite) and analytics tools (e.g., Google Analytics, HubSpot).
  • Creative thinker with the ability to generate innovative ideas and solutions.
  • Excellent project management and time management skills, with the ability to multitask and prioritize deadlines effectively.
  • Team player with strong communication and collaboration skills.

Benefits

  • Competitive salary commensurate with experience.
  • Comprehensive health, dental, and vision insurance plans.
  • Retirement savings plan with employer matching.
  • Flexible work schedule and remote work options.
  • Professional development opportunities.
  • Vibrant company culture with team building activities and social events.

Location

Remote

Join Our Team

If you are a passionate content marketer looking to make a meaningful impact in the language services industry, we want to hear from you Apply now to join the PGLS team and help us connect the world through language. www.PGLS.com