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Content Marketing Specialist

2 months ago

Indianapolis, United States Model 1 Commercial Vehicles Full time

Location: Indianapolis, IN

Pay Range: $60,000 to $80,000

Overview

Come grow with us by joining our team as a Content Marketing Specialist In this role, you will play a critical role for the company and will work alongside other professionals within the team and other departments .

You will play a critical role for the company and will work alongside other professionals within the team and other departments. In this role at Model 1, you will be responsible for crafting informative and engaging content to enrich our product offering and continue to define our brand across various platforms. Your words will inform and engage target audiences in our brand’s voice and tone.

Who is Model 1, formerly known as Creative Bus Sales?

Since we got our start in 1980, Model 1 Commercial Vehicles has grown to become the nation’s largest dealership, representing more than 20 top manufacturers across the U.S. And we did it all by listening to and investing in customers like you. Customers who want more than a dealer. Customers who want a partner in creative solutions to the challenges you face today, and visionary thinking for what’s next.

It’s the strength of our relationships – both with customers and manufacturers – that allows us to keep a finger on the pulse of what you need and what’s possible to not just source but create together. Whether it’s custom-built vehicles or alternative fuel and electric vehicle (EV) options, you’ll have a partner from challenge all the way through solution and beyond.

Our Core Values: At Model 1, we are committed to living our core values:

Solving Problems: Trust what you know. Work together to find solutions. See every angle and figure it out. Setting the Tone: Establish the mood that puts others at ease. Be the person that you’d want to interact with – approachable and transparent. Drive Forward: Keep your eyes up to see what’s ahead. Imagine better methods. Seize opportunities. Move the business and the market, meaningfully. Find Balance: Match your energy at work to your energy with family, friends, and community. Decide and align your priorities. Pour into yourself and those around you. Own It: Take the extra step. Fix issues when they come up. Care from start to finish. Do the right thing, every time.

Responsibilities

Below is an overview of the duties and responsibilities you would take on in this role:

Write all social media posts, ensuring they align with our brand's voice and campaign objectives. Craft clear and engaging email subjects and copy that drive open rates and conversions. Develop long-form content such as white papers and research papers that position our company as a thought leader. Create short-form content, including blog posts and heavy social items, that generate interest and shares. Write press releases that effectively communicate company news and initiatives. Produce marketing and company-wide newsletters that inform and engage employees and customers. Develop product page and category page content that drives SEO and conversions. Create sales enablement training documents, including PowerPoint presentations, that empower the sales team with key messaging and product knowledge. Conduct discovery workshops for internal teams to ensure copy aligns with brand and campaign goals. Generate customer-facing sales documents and brochures that clearly communicate value propositions. Proof content for clarity, grammar, and adherence to brand standards. Keep up to date with industry trends, best practices, and emerging technologies related to content creation and optimization. All other duties as assigned.

What You Will Gain

A dynamic and supportive work environment that fosters growth and learning. Competitive benefits including health insurance, paid holidays, and vacation pay Access to an expansive network of mentors and networking opportunities Opportunities for professional development and career advancement

Minimum Job Requirements:

Bachelor’s degree in marketing, Communications, English, or a related field 3-5 years of experience in B2B equipment marketing or a related field Proficiency with HubSpot and other marketing automation tools Experience with generative AI is highly desirable Creative thinker with the ability to translate complex concepts into clear, engaging copy Exceptional writing, editing, and proofreading skills Strong understanding of content types to drive marketing goals Solid understanding of SEO principles and tactics within content creation Strong organizational and time management skills Ability to work independently and with cross-functional teams to meet deadlines A portfolio of work that demonstrates your copywriting skills across various mediums

Physical Requirements

Prolonged periods sitting at a desk and working on a computer Must be able to lift a minimum of 15 pounds

Company retains the sole discretion to change the duties of the position at any time. #J-18808-Ljbffr